Press releases

04.04.2016

Porsche Design expands its position in the area of high-quality titanium eyewear

FIA World Endurance Championship Winner Mark Webber Stars in the Brand’s New Eyewear Campaign.   Launch of the first reinterpretation of the legendary Porsche Design style icon with inter-changeable lens technology

Stuttgart. Porsche Design is heading into the year 2016 with a lot of drive. The innovative premium-lifestyle brand aims to further expand its position as one of the leading manufac-turers of high-quality men’s titanium sunglasses worldwide. The first reinterpretation of the legendary Porsche Design P'8478 titanium sunglasses in more than 40 years will be high-lighted as the brand’s hero style in its 2016 eyewear campaign. Sold more than 9 million times since the launch of the P’8478 in 1978, this model is one of the most successful clas-sics of Porsche Design.

Emphasizing the connection to motor sports as part of Porsche Design’s DNA, a special campaign was shot staring Mark Webber, the reigning 2015 FIA World Endurance Champi-onship winner. Just like with the mechanical titanium Porsche Design watches, the brand stands for sporty elegance in titanium eyewear. As a material, titanium is a key to Porsche Design’s uncompromising quality standard and provides outstanding durability and lightness at the same time – distinctive performance benefits for both the correction eyewear as well as the sunglasses.

About the new P'8678 sunglasses:
Inspired by high-quality titanium watches


Like its predecessor, the P'8678 sunglasses convince with a frame made out of pure titani-um. The unique lens shape and characteristic nose bridge were kept, but the modernised form carries the unmistakeable look into a new era. The revolutionary replaceable lens tech-nology of the P’8478 was further developed for the P'8678 by the Design Studio in Zell am See, Austria. During the design process, expertise from Porsche Design Timepieces AG, based in Solothurn, in Switzerland, was applied to the eyewear design and the interchangea-ble lens locking mechanism. Inspired by modern watch clasps made of titanium, the new locking mechanism allows a comfortable, quick, and safe replacement of the lenses and hence an easy adaptation to different light conditions. Each pair of sunglasses comes with an additional set of sun protection lenses in a different shade, providing a casual and equally sporty elegant look.

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