Porsche Design and Huawei Launch Limited Edition Smartphone
Porsche Design Huawei Mate 9 embodies high-performance and sophistication design
Stuttgart/Munich, Germany. 3 November 2016 – Porsche Design and technology innovator Huawei have collaborated to introduce the revolutionary Porsche Design Huawei Mate 9.
Porsche Design Huawei Mate 9 is a limited edition smartphone combining Porsche Design’s signature brand aesthetic with Huawei’s mobile engineering expertise, giving high-demanding individuals unprecedented luxury in the palm of their hand.
The underlying philosophy for all Porsche Design products and also for the new Porsche Design Huawei Mate 9 is to create an equilibrium of aesthetics and function. Those values stem from the Design philosophy of Porsche Design’s founder - Professor Ferdinand Alexander Porsche - who designed the legendary Porsche 911 in 1963. Porsche Design Huawei Mate 9 features seamless curved edges, a graphite finish and stylish black colouring combined with latest technology. This is perfectly complemented ‘under the hood’ by a unique, intuitive user interface that exudes sophistication thanks to Porsche Design’s signature design language. With a shared commitment to functional design, innovative craftsmanship and cutting-edge technology, the collaboration delivers highly discerning customers an unrivalled, premium smartphone experience; with revolutionary speed, extensive battery life and luxurious design cues.
Porsche Design Huawei Mate 9 key features include:
- Highest performance: Kirin 960 chipset, the world’s highest performing smartphone processor*
- For the ambitious business traveler: the Dual sim card enables business travelers to switch very convenient between two different SIM cards everywhere in the world
- Enough battery to fly around the world: a battery which lasts up to 2 days with normal use
- Be ready to go in 20 minutes: Breakthrough SuperCharge technology which delivers a full day’s charge in 20 minutes
- The best shot: Second generation Leica dual-lens camera with 2x Hybrid Zoom, featuring a 12-megapixel RGB sensor and a 20-megapixel monochrome sensor
The second generation Dual Lens camera co-engineered by Leica has a world-leading 20 megapixel monochrome camera and 12 megapixel colour camera, Porsche Design Huawei Mate 9 delivers spectacular photography and videography to match users’ own high-performance lifestyles. Supported by faster processing speeds and enhanced power thanks to the world’s newest processors, and longer battery life (up to two days with normal use), the result is an exclusive limited edition smartphone which delivers high performance in its finest form.
“Huawei’s brand ethos mirrors our own commitment to premium innovation and functional design so we are delighted to partner with Huawei to bring high-performance individuals the smartphone that they demand, and deserve, says Jan Becker, COO and spokesperson of the Management Board of Porsche Design Group. “The DNA of our brand is reflected in the device’s signature Porsche Design, giving consumers a smartphone that is as beautiful to hold, as it is to use.”
“We identified a new type of luxury consumer is emerging. One who needs a smartphone that matches the special demands of their successful, global lifestyles,” said Richard Yu, CEO, Huawei Consumer Business Group. “Porsche Design is synonymous with excellence in innovation, unique design and perfection. The Porsche Design Huawei Mate 9 sets a new benchmark in design and performance and delivers a revolutionary smartphone experience that will enhance even the fastest-paced business and personal lifestyles.”
Porsche Design Huawei Mate 9 is the next step in Porsche Design’s extension of the brand’s electronics category and Huawei’s strategy of collaborative innovation.
By fusing Porsche Design’s style with Huawei’s engineering perfection and technical innovation, the revolutionary limited edition Porsche Design Huawei Mate 9 is one of the most finely crafted premium devices available to consumers.
Notes to editors
Pricing and availability:
Porsche Design Huawei Mate 9 retails in Europe for 1395 Euro and will be available in the European Porsche Design Stores from mid of December. In all other Porsche Design Stores worldwide (except USA) as well as specialist retail stores in territories including Asia, Middle East and Europe the device will be available beginning of January 2017.
Porsche Design Huawei Mate 9 key features:
- 5.5” 2K curved display
- 2nd generation Leica Dual Lens camera
- Leica SUMMARIT lens
- 20MP Monochrome + 12MP RGB Dual Camera
- 2x Optical Zoom with OIS
- 4000mAh battery (more than 2 days normal use, 19 hours HD video, 105 hours music)
- 5A SuperCharge technology (20min charge for 1 day normal use)
- Dual sim card
- Kirin 960 chipset, featuring ARM Cortex A73 processor and ARM Mali-G71 8-core GPU technology