Press releases

07.05.2018

Porsche Design Spring/Summer 2018 Eyewear Collection

Porsche Design and Rodenstock present new eyewear models for 2018

Stuttgart/Munich. Right on time for the opti spectacles trade fair in Munich, Porsche De-sign and Rodenstock will present fourteen new eyewear models in January 2018. One Iconics model, six sunglasses models and seven correction frames reflect the demanding, functional design that has already characterised Porsche Design for more than 40 years. The highlights of the new models include the limited Iconics “Laser Cut” model as well as the dynamic “Ti-Namic” line.

Laser Cut – Highest Precision and Perfection
With the Laser Cut (P’8663), Porsche Design has once again created unique spectacles that combine technological innovation and functional design. The Iconic Laser Cut (P’8663), with a frame of 100% titanium, captivates with cut-outs in the side areas of the middle section. The grey-tinted sunglasses lenses are milled precisely into them so that they are flush where they meet the outer edge of the frame, and at the same time are placed securely in the frame. Through the innovative processing technology, the lens gives the impression that it is floating in the wrap-around titanium band. Porsche Design consciously used pure material in the design. The P’8663 has absolutely no lacquering. The characteristic Porsche Design logo is engraved in the titanium temples by means of a special laser technique.

The P’8663 supplements the Iconics series with another exclusive model. The Laser Cut belongs to the Gold category of Iconics and is therefore limited to 911 specimens. The spectacles, including an elegant case, is delivered in a specially designed box.

Ti-Namic - Sporty Design Meets the Material Titanium
Inspired by automobile construction, four new spectacles models – two sunglasses and two correction spectacles – were created that captivate through a purist and simultaneously sporty design. The striking shape of the titanium temples, which are immediately reminiscent of the side air intakes of sports cars, is made possible through a modern 3D pressing process. The temples are not only a real eyecatcher, but they also ensure perfect wearing comfort thanks to their flexibility in combination with the extremely light titanium frame.

About Porsche Design:
Porsche Design is an exclusive lifestyle brand that was founded in 1972 by Professor Ferdinand Alexander Porsche. He had the mission of setting up a company that carried the principles of the “spirit of Porsche" beyond the limits of the automobile. All Porsche Design products stand for precision and perfection, intelligent functions, a sophisticated functional design, and they have an impressive, technological level of innovation.

Porsche Design products are marketed in more than 130 Porsche Design Stores, in exclusive department stores, the retail market and online at  (www.porsche-design.com).

For more information please visit www.porsche-design.com

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Press Contacts:

Rodenstock GmbH
Daniela Sauer
PR Manager
Tel.: +49 [0] 89 7202-684
E-Mail: daniela.sauer@rodenstock.com

Porsche Design Group
Nadine Cornehl
Head of Public Relations
Tel.: +49 [0] 711 911-12919
E-Mail: nadine.cornehl@porsche-design.de

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