Made in Germany: the Race Edition Pilot
Engineered Luxury Sportswear
Stuttgart/Herzogenaurach. Exceptional functionality coupled with a striking design – since 2006, that has been the standard of the Porsche Design Sport Collection, a collaboration between adidas and the Porsche Design luxury brand. As part of its Spring / Summer 2011 collection, Porsche Design Sport is presenting its first made in Germany shoe: the Race Edition Pilot.
The manufacturing of the Race Edition Pilot takes place at the long-established adidas shoe production facility in Scheinfeld (Bavaria), where football shoes, such as the Copa Mundial and World Cup are produced. About a dozen employees are currently entrusted with manufacturing the Race Edition Pilot.
Inspired by open-road racing, the Pilot features a rounded heel and collar padding for comfort. A TPU midsole shell is engineered with shock-absorbing adiPRENE® for platform stability and a smoother ride, while low-profile rubber outsole inserts facilitate fluid pedal work. Supple and lightweight, the Pilot’s elegant silhouette is crafted from premium Italian full-grain aniline leather.
One hundred pairs of Porsche Design Sport’s most innovative Driving shoe to date are currently produced each day, employing components, uppers and soles supplied from Asia. This requires about 30 production steps, of which the following are crucial: attaching the insole, lining up the toe, pre-spreading the lasting margin (lower edge of the upper), clipping the side margin and heel, buffing and finely polishing the uppers, cementing the lasting margin and sole, applying and pressing the sole, finishing, and final inspection.
Porsche Design Sport is a collaboration between the adidas brand and Porsche Design. Launched in 2006, the Porsche Design Sport collection fuses engineering excellence with an inherent commitment to refined style. The range of luxury sportswear utilizes the industry’s most advanced technologies in concert with luxurious, exclusive materials, performance-enhanced details and impeccable craftsmanship. Stylish yet understated, casual yet technical, Porsche Design Sport is defining a new era of engineered luxury sportswear.
adidas is a global designer, developer and marketer of athletic footwear, apparel and accessories with the mission to be the leading sports brand in the world. Brand adidas is part of the adidas Group, a corporation that includes brands such as Reebok and TaylorMade-adidas Golf.
Porsche Design is a luxury brand with particular focus on technically inspired products. The brand was founded in 1972 by Ferdinand Alexander Porsche, whose products have ever since stood for functional, timeless and purist design. The product portfolio includes classic men’s accessories, a sport and fashion collection as well as electronic products and a men’s fragrance range. The products are designed in the Porsche Design Studio in Zell am See, Austria, and sold worldwide in the company’s own stores, shop-in-shops, high quality department stores and exclusive retail outlets.