Licence partnership as a symbol for writing culture
Pelikan takes over production and sale of Porsche Design Writing Tools
Stuttgart. From 1st January 2011, Pelikan will be taking over the production and sale of writing tools from the Porsche Design luxury brand as the new licence partner for the Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG). The Hanover based company with its long-standing history is replacing the previous licence partner, Faber-Castell.
Under this cooperation agreement, the top quality writing tools from Porsche Design will be produced in Pelikan’s Vöhrum factory, where all the company's high quality writing tools have been painstakingly made by hand for 37 years. In a 21,000 m2 factory, some 300 employees produce their masterpieces, with a value that is much more than just the sum of their parts. In the future, the top quality range of products from Porsche Design will also be created under the strict quality assurance that Pelikan guarantees for every one of its products.
The initial focus of the cooperation between Pelikan and Porsche Design is on seven product ranges. The P'3105 Pure range consists of the matt black Pure Black fountain pen, combined with a matt black paperweight in an exclusive set, and also the Pure Titanium fountain pen in a limited edition of 200. The P'3110 Tec Flex range includes a fountain pen, roller ball pen, ballpoint pen and mechanical pencil. The range is characterised by a braided stainless steel fabric. The P'3120 Aluminium range is available as a retractable ballpoint pen and mechanical pencil and has an appealingly sleek and sporty design. The brand new P'3125 Slim Line range includes fountain pens, ballpoint pens and mechanical pencils and will fascinate users with its retractable clip and its filigree design. The P'3130 Mikado range is available as a ballpoint pen and a mechanical pencil. The unique detail in this range consists of a total of 17 stainless steel strands which wind elegantly around the barrel and the internal mechanism.
The P'3140 Shake Pen ballpoint pen fascinates users with an innovative and unique mechanism: The tip is moved in and out by a quick flick of the wrist. The black calfskin leather case from the P'1390 Accessories range completes the product range and is the ideal companion for the exclusive writing tools from Porsche Design.
With a company history spanning 170 years, Pelikan is a strong international group today with a product range covering writing tools, school writing supplies, hobbies and painting, office equipment and printer supplies at the highest levels. The group is owned by the Pelikan International Corporation Berhad. European business operations are run from Hanover.
Porsche Design is a luxury brand with a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional, timeless and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, a sports and fashion collection as well as electronic products and a men’s fragrance line. All the brand’s products are designed at the Porsche Design Studio in Zell am See (Austria) and are available worldwide in the company’s own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers.