Porsche Design expands its Shop-in-Shop at Harrods
Relocation at world-famous department store in Knightsbridge
Stuttgart. The Porsche Design Group (Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG), Stuttgart, enlarges the presence of its Porsche Design luxury brand at the world-famous department store Harrods in London. The location in the new Harrods Technology Department, which opens on Friday (March, 16th) exceeds 80 square metres and offers the full range of Porsche Design products.
“We started to run our business with Porsche Design at London’s famous Harrods back in July last year”, says Dr. Juergen Gessler, CEO of Porsche Design Group. “And so far we are very happy with our shop-in-shop in the third floor. It is not only a great honour for us to be present in these surroundings but it is very successful as well. The department store is one of the world’s most famous ones and we are really looking forward to the extended shop floor. As an international luxury brand with particular focus on technically inspired products, Porsche Design is delighted to share its iconic style with the Harrods’ customers from all around the world.”
The 80 square metres shop-in-shop at Harrods offers the entire range of Porsche Design products, from luggage and eyewear to fashion and sports apparel, watches, jewellery, smoking accessories, electronic products and writing tools. A highlight at the new location is the Porsche Design Fashion Collection for men and women which will be displayed for the first in its entire range at the Harrods department store in Knightsbridge. Intelligent innovations such as the Porsche Design P’1140 RawTec Blazer – that goes without lining thanks to the use of full-grain lambskin leather, with nappa finish on the inside – make every piece of the collection a success and second to none not only in terms of design.
Porsche Design is a luxury brand with a particular focus on technically inspired products. The Porsche Design brand was established in 1972 by Professor Ferdinand Alexander Porsche. The products stand for functional, timeless and purist design, characterised by their technical innovation. The product portfolio includes watches, sunglasses, luggage, electronic products, a men’s fragrance line as well as sports apparel and a fashion collection for men and women. All the products under the brand are designed at the Porsche Design Studio in Zell am See (Austria) and are available worldwide in the company’s own stores, franchise stores, shops-in-shops, high end department stores and exclusive specialist retailers.
Porsche Design Store at
87-135 Brompton Road
Knightsbridge, London SW1X 7XL