Porsche calendar takes gold in New York
Honoured through 2011
Stuttgart. The official 2011 Porsche calendar has been awarded gold honours in the promotion category at this year’s Mercury Excellence Awards. In all, the international jury evaluated more than 760 submissions from 21 countries. Since 1987, MerComm Inc. has annually conferred the Mercury Excellence Awards in New York for outstanding achievements in the areas of communication and design.
The 2011 Porsche calendar, in the 59 by 55.7 centimetre format, picks up the theme of “Porsche Intelligent Performance.” Under this idea, the company has put three hybrid models – the 911 GT3 R Hybrid, the Cayenne S Hybrid, and the 918 Spyder concept study – into the public spotlight. “Porsche Intelligent Performance” marks the new peak of traditional Porsche strategy for even more sports car driving pleasure, at still lower fuel consumption. On the remaining monthly pages, the calendar amplifies the entire model lineup in the sports vehicle spectrum. Technology, form and colour blend into a unique symbiosis and promise an extraordinary Porsche experience for the entire year. The realistic product photography is set in an intensely charged environment of landscapes conveyed abstractly with colour and powerful colour surfaces. Opposites that harmonise with one another: The paint coating of the vehicle is always reflected in the colour environment of the motif and thus creates a harmoniously arranged total composition.
The official Porsche calendar comes with an exclusive 40-millimetre collector’s medal that displays the 918 Spyder concept study on its front and the calendar slogan with the year 2011 on its back.