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09-01-2022 Stuttgart / Munich

Porsche Design presents innovative eyewear novelties

Form and Function Rethought

Five decades ago, Professor Ferdinand Alexander Porsche created a design philosophy that still captures the spirit of todays’ age. Porsche Design has been following the maxim of optimizing function, reducing the form to the essentials, overcoming the familiar in order to keep discovering new, better solutions since 1972. For the exclusive lifestyle brand, good design is never just about aesthetics, but the perfect harmony of form and function. True to this DNA, Porsche Design is introducing two new, innovative eyewear concepts and is expanding two successful eyewear collections with further exciting highlights.

 

 

The Spring Hinge Series

The Spring Hinge concept recalls the brand essence of Porsche Design and represents the perfect combination of technical sophistication and exceptional design elements by making functionality visible. The series surprises with an openly constructed, spring hinge without casing that stands out from the clean overall appearance and only reveals the complexity of this functional element upon closer inspection. The sophisticated mechanical and technical workmanship allows for exceptional wearing comfort. The production from 100 percent Japanese titanium stands for the highest quality, while the frame and temples are each milled from a single piece of titanium. The Spring Hinge collection includes the prescription frames P’8391 and P’8392, available at an RRP of €595, and the P’8942 sunglasses, with an RRP from €495 to €555, depending on the lenses.

To celebrate the brand’s 50th anniversary, Porsche Design presents the sunglasses of the Spring Hinge Series in an exclusive special Black Platinum Grey edition, which is strictly limited to 1,972 pairs and available in a special gift box at an RRP of €595 from September on. In addition to the limited edition anniversary model, the Spring Hinge Series features four more models.

 

 

The Blade Series

The Blade concept reflects Porsche’s racing DNA in its dynamic design: inspired by the colored brake caliper, which can be seen behind the rims of the sports car at first sight, the temples also feature a cut-out element in the colors of the Porsche brake caliper. The highly precise workmanship of this stainless-steel element reveals the technical sophistication of the concept. The material combination of high-quality stainless steel and the high-performance plastic RXP® guarantees excellent wearing comfort through lightness and stability. The Blade Series includes the P’8944 and P’8945 sunglasses, available at an RRP of €290 to €350, depending on the lenses, and the exceptional P’8744, P’8746, and P’8747 prescription frames, priced at an RRP of €350.

 

 

The Ultra Light Series

The existing Ultra Light Series stands for the reduction to the essentials, following Professor Ferdinand Alexander Porsche’s iconic design approach. This is how the purist and timeless design of the two new sunglasses models P’8939 and P’8940, as well as that of the new prescription frames P’8749 and P’8750, is created. Depending on the model, the frame weight of the Ultra Light Series is approximately five grams, making them the lightest and most minimalist Porsche Design eyewear frames ever. The prescription frames retail at €450 and the sunglasses at €350.

 

 

Reading Tool

With the new models P’8814 and P’8801, Porsche Design has high-quality reading tools in its eyewear collection. Inspired by the Bauhaus concept and the cognition that “less is more”, the reading glasses perfectly combine craftsmanship, a precise finish, and an exceptional design. The design language of the frames is characterized by a reduction of the components and the weight, and features a minimalist, striking effect that captures the spirit of the times. The front made of pure stainless steel provides perfect vision and is a strong contrast to the ergonomically shaped temples made of high-tech polyamide. The high-quality anti-reflective lenses from Rodenstock are now also available in Reading Glasses and a prescription of up to +3.0 dioptres, guaranteeing relaxed and comfortable reading without reflections. When not in use, the extremely flat and foldable Reading Tool fit easily into any pocket. The premium ready readers are available at an RRP of €195.

All new Porsche Design Eyewear products are available from August 2022 in select retail stores and online at porsche-design.com.

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Press contact

Porsche Lifestyle Group
Daniel Rätz
PR Manager

Tel.: +49 [0] 1520 911-4534
Email: daniel-raetz(at)porsche-design.de

 

Rodenstock GmbH
Sandra Wenz-Kaytan
PR Manager

Tel.: +49 [0] 89 7202-684
Email: sandra.wenz-kaytan(at)rodenstock.com

About Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today.

Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Created by Studio F. A. Porsche in Austria, our products are sold worldwide in over 130 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (www.porsche-design.com).

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