In 2003, Dr. Ing. h.c. F. Porsche AG, Stuttgart, and Porsche Design Management GmbH, Salzburg, pooled their business activities in the sale of accessories, clothing and sports equipment and their retail in the Porsche Lifestyle Group (Porsche Lifestyle GmbH & Co. KG). Since then, the company’s activities have been concentrated on the Porsche Design and Porsche Lifestyle business units as well as the Studio F. A. Porsche. The company’s task is to leverage the potential of the Porsche name in areas beyond the automobile and to continue the life’s work of Professor Ferdinand Alexander Porsche. Since the first half of 2017, Porsche Lifestyle GmbH & Co. KG has been a wholly owned subsidiary of the Porsche AG.
In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most important design objects in contemporary history. With his vision of taking the principles and myth of Porsche beyond the boundaries of the automobile, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language live on in every Porsche Design product to this day.
Every Porsche Design product stands for exceptional precision and perfection at a high level of technological innovation, unique symbiosis of intelligent functions and purist design. Designed by the Studio F. A. Porsche in Zell am See, Austria. Available in Porsche Design stores worldwide, exclusive department stores, specialist retailers and online at
The Porsche Lifestyle brand comprises the vehicle-related product range for Porsche drivers and fans. The collection, which includes model cars, lifestyle accessories and luggage specially tailored to the cars, is characterized by quality, sporty design, and functionality. Porsche Lifestyle products are available in Porsche Centers and online at
Studio F. A. Porsche in Zell am See was founded in 1972 by Prof. Ferdinand Alexander Porsche. Since then, design ideas and innovations for the Porsche Lifestyle Group’s own product collections have been created there. The studio predominantly offers its creative services to external companies, ranging from product, transportation, or interior design to complete brand strategies. Today, the innovation forge is considered one of the world’s most renowned design houses and has been awarded numerous international prizes.