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10-01-2017

Porsche Design Inaugurates a New Era for Chronographs

MONOBLOC ACTUATOR Collection

Time measurement and motorsport are inherently linked, like a balance wheel and an escapement. As a reliable instrument for measuring time, a chronograph can accurately tally and document outstanding achievements and best times, precise to mere fractions of a second. As such, the chronograph has come to symbolize the athletic spirit of competitive sports and has inarguably become the most popular complication among watch aficionados.

Technologie-Transfer Motorsport

With the new MONOBLOC ACTUATOR Collection, Porsche Design sets new standards in the art and science of time measurement. The watchmakers at Porsche Design Timepieces AG in Solothurn, Switzerland collaborated with the designers at Studio F. A. Porsche in Zell am See, Austria and the engineers at Porsche Development Centre in Weissach, Germany to develop this line. The result is a revolutionary new approach to the operation of a chronograph. The role model for this innovative mechanism is the racing engine of the new Porsche 911 RSR: a paradigmatic example of precision and performance on the highest level.

The timepieces comprising the MONOBLOC ACTUATOR line achieve the unprecedented feat of literally engineering the chronograph’s buttons seamlessly into the case of the watch. A multiply borne rocker switch alternately sets into motion and halts the chronograph mechanism of automatic Calibre ETA Valjoux 7754. Like the valves in the racing engine of the 911 RSR, this mechanism provides absolute precision, dependability, and continual, reliable protection against moisture penetration throughout operation. This means the stopwatch function of this chronograph, which is pressure-resistant to ten bar, is operational underwater.

The MONOBLOC ACTUATOR GMT-Chronotimer model versions offer the ideal companions at 24-hour races, or simply jetting across multiple time zones. Each version comes in a 45.5 millimetre titanium case, the staple material for the brand since its innovation in 1980. The watches, available with a matte black or a deep blue sun-burst-dial, come on a rubber strap, or an all-titanium bracelet, which utilizes a folding clasp with integrated fine-adjustment-mechanism to ensure a perfect fit.

The MONOBLOC ACTUATOR 24H-Chronotimer features an innovative black titanium-carbide coating over its titanium case, a matte black dial, and a checkered-flag-design function indicator at “9 o’clock” – especially useful due to its optimal readability. This model is exclusively available on a rubber strap with deployment buckle.

The new product family – unveiling at Baselworld 2017 – is further proof of Porsche Design’s passion for innovation and performance. Maintaining the design philosophy of Professor Ferdinand Alexander Porsche, the collection demonstrates a product’s design is a logical consequence of its inner structure and function. The new MONOBLOC ACTUATOR Collection will be available in Porsche Design stores and select wholesalers starting in May 2017. Prices range from approximately $6,350 to $6,850.

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PRESS CONTACT

Porsche Lifestyle Group
Angelique Kreichgauer
Head of Public Relations & Social Media
Mobile: +49 152 3 911 6242
Email: angelique.kreichgauer(at)porsche-design.de

 

Daniel Rätz
Manager PR
Mobile: +49 152 0 911 4534
Email: daniel.raetz(at)porsche-design.de

About Porsche Design:

In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most iconic design objects in contemporary history. With his vision of taking the principles and myth of Porsche beyond the boundaries of the automobile, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language live on in all Porsche Design products to this day. Every Porsche Design product stands for exceptional precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and purist design. Designed by Studio F. A. Porsche in Zell am See, Austria. Available worldwide in Porsche Design stores, exclusive department stores, specialist retailers, and online at porsche-design.com.

 

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