“Driven by urban dynamics” was the concept presented in style at yesterday’s launch event for the first high-end sportswear collection from Porsche Design and PUMA. The Kühlhaus Berlin event space offered the perfect setting for various performances, staged to showcase the progressive and dynamic nature of the collection.
The two brands complement each other perfectly, bringing together success stories and experiences from the world of motorsport in this new partnership. The timeless, technically inspired design and premium know-how from Porsche Design combines with PUMA’s sports expertise to create the perfect synergy, as can be seen in the collection in the form of innovative cushioning systems for sports shoes, ultra-light materials and taped seams.
The principle of being “ready to react” underpins the entire range, which includes active wear and leisure sportswear plus sports-inspired statement looks. The collection sets new functional and trend-setting benchmarks thanks to innovative features and materials, including Dual Thermo-R technology, which responds to skin temperature, breathable evoKNIT material, used to create functional knitted zones, PUMA CELL technology plus unique Hybrid and Jamming cushioning systems. Technical details, cut-outs and dynamic patterns enhance the visual identity of the collection.
Urban individualists will identify the fusion style of ultra-lightweight and adaptive materials combined with new, modern silhouettes. Featuring a narrow and slightly longer cut, the evoKNIT Pro parka is made of water-repellent performance fabric and can be worn as a modern statement piece. The engineered design and functionality of the RCT tee makes it a great match for the parka as well as an ideal part of an outfit for other activities: The Dri-Release™ cotton material with capillary action rapidly pushes moisture to the outside of the garment, dries extremely quickly and the built-in FreshGuard function keeps the wearer feeling fresh. The sweat shorts in innovative spacer fabric with contrasting zips also have the potential to become a summer favourite. The Speed Cat Jamming shoe is the highlight of this look: The unique, transparent mid-sole contains RAW NRGY beads that move freely with every step to deliver ultimate support and cushioning while looking spectacular.
For an informal and comfortable look, the clean, moisture-regulating men’s polo can be combined with the purist and versatile design of the lightweight jacket in two-way stretch material and comfortable sweat pants with technical details. The Classic cap and ergonomic Active backpack with smart interior compartments complete this sporty leisure look and are ideal accessories for an active lifestyle. When it’s time to pick up the pace, it’s easy to keep up with the Hybrid evoKNIT shoe: The Hybrid material plus the interplay between the IGNITE foam and NRGY beads in the midsole allow the shoe to respond to every step, providing energy return to dynamically propel the wearer forwards.
Whether you’re travelling, on a city break or just looking for a sporty outfit that reflects a dynamic lifestyle, the water-repellent lightweight down jacket is the perfect option every time. This jacket keeps the wearer warm, but it can be worn around the shoulders using the integrated straps once temperatures start to rise. The water-repellent, elasticated woven pants are also ready for anything when it comes to spontaneous activities, as are the Speed Cat Lux trainers. This shoe unites one of PUMA’s most famous models, which has a long history in motorsport, with the technically inspired, exclusive look and feel of Porsche Design to create a trainer featuring a single-piece, virtually seamless upper. The “urban mobility” look is a style that makes an impression wherever you are.
If you need expressive design and high performance, seek out the Active evoKNIT midlayer. The top section in eye-catching blue offers the perfect fusion of highly functional sports jacket and exclusive knitted hoodie. The innovative material creates a unique, virtually seamless design with maximum freedom of movement and various functional ventilation zones. The dynamic Active evoKNIT tee is ideal for layering underneath. AP shorts, Hybrid running shoes, Fusion cap and the multifunctional gym bag complete this powerful performance knitwear style.
The expressive performance look makes you immediately appear like one of the favourites. The moisture-regulating Active tights with taped seams provide the ideal frictionless base for sports. Worn over the top, the Active shorts feature an expressive pattern that gives an impression of speed before the event has even started – once you’re in action, the shorts deliver on this promise thanks to the side stretch panels. The Active long-sleeve top in PUMA’s bold “Surf the web” tone is unmistakably performance-oriented, making it an essential item for ambitious runners. The breathable Hybrid running shoes and functional Active backpack are more subtle, which perhaps makes them even more impressive. The starting blocks await!