Porsche Design and PUMA enter a strategic partnership

Porsche Design and PUMA have entered into a strategic partnership to bring a new line of high-end sportswear, footwear and accessories to the market starting in the Spring/Summer 2019 season. The collaboration blends Porsche Design’s sophisticated, functional design philosophy with PUMA’s innovative performance technologies. Combining the design heritage of the two globally renowned brands, the Porsche Design Sportswear Collection – available early March 2019 – features engineered products that will perform at the top level and stand for the fusion of lifestyle and performance wear. This has resulted in a dynamic collection with its own identity, which is supposed to appeal to customers expecting uncompromising aesthetics and performance.

The new collection meets the needs of those accustomed to the best in high-quality sportswear. Both brands are rooted in the world of motorsport and bring complementary traits to this newly established partnership. Porsche Design brings its unique design philosophy, its engineering mindset and strong expertise in the premium segment to this collaboration, while PUMA’s sports expertise can be seen in advanced cushioning systems, seam-sealing knits and lightweight fabrics.