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01-15-2017 Stuttgart/Munich

Porsche Design and Rodenstock present new eyewear models at the opti 2017

Porsche Design Eyewear Collection Spring Summer 2017

Porsche Design and Rodenstock present twelve new eyewear models at the opti 2017 spectacles trade fair – seven correction frames, four sunglasses and one Reading Tool. With the new Porsche Design spring summer eyewear collection, the premi-um lifestyle brand continues its high standard of precision and perfection and combines innovative technologies with sophisticated, functional design.

P’8649 – Titanium at its Finest

Presented as timeless and exclusive at the same time, sunglasses model P’8649 is from the successful Flowing Titanium concept with a form that is inspired by the silhouette of the Porsche 911. Thrilling, three-dimensional light-shadow effects as well as dynamic designing give the new sunglasses their particular three-dimensional look. This is achieved in more than 200 highly complex production steps. As a material, titanium ensures maximum light-ness, while the greatest flexibility is achieved through the integrated spring hinge. The P’8649 in a cool pilot lens shape is available in four colours.

P’8312 – Reduction to the Essentials

Less is more – that is the design approach of the new P’8312 correction frame from the Purism line. Reduced cross-sections in the sides and frame as well as a minimum use of material allow the correction spectacles to sit on the spectacles wearer’s nose almost weightlessly. Wafer-thin spring steel on the front as well as sides made of the high-performance plastic RXP give the unique model the greatest flexibility and best wearing comfort. The design is completed by the Panto lens shape: a minimalistic look in its nicest form.

P’8811 – Functionality and Elegance

On the occasion of the 10-year anniversary of the legendary Porsche Design Reading Tool P’8801, Porsche Design expands its eyewear collection by reissuing the successful design classic. The proven lens shape and front of the original spectacles remain unchanged, while the dynamically curved sides of the new model P’8811 made of pure stainless steel guaran-tee the highest value. That way, this exclusive design piece provides optimum flexibility, lightness and high wearing comfort. High-refractive, antireflection coated lenses ensure optimum vision when reading and working in the near range. The Porsche Design Reading Tool P’8811 is available in four lens strengths (+1.00 / +1.50 / +2.00 and +2.50 dpt.) and can be taken home from the optician’s immediately in the right strength. Matt colours, partly with a brush effect, complete the purist and individual design of the Reading Tool and make it into a must-have for demanding spectacles wearers.

Press Contacts

Porsche Design Group
Jessica Köhler
PR Manager
Tel.: +49 [0] 711 911-12687
E-Mail: jessica.koehler@porsche-design.de

Porsche Design of America, Inc
Kerstin Hamann
Head of Marketing & PR
kerstin.hamann@porsche-design.us

ABOUT PORSCHE DESIGN

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Created by Studio F. A. Porsche in Austria, our products are sold worldwide in over 130 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (www.porsche-design.com).