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06-10-2022 STUTTGART, GERMANY

PUMA x Porsche Suede RS 2.7 Limited edition

Porsche celebrates 50th anniversary of 911 Carrera RS 2.7 with a signature Puma sneaker

Porsche together with global sports company PUMA are paying homage to the legacy of a true road and motorsport icon – the Porsche 911 Carrera RS 2.7 -with a strictly limited, special
edition version of the all-time classic footwear model, the PUMA Suede.

 

50 years ago, Porsche began the development of the 911 Carrera RS 2.7 and initially built 500 examples in order to homologate the car for Group 4 racing regulations for Special GT cars. Famously debuted at the 1972 Salon de l’Automobile (Paris Motor Show), the Porsche 911 Carrera RS 2.7 was an instant hit. Just weeks after the show, all 500 vehicles had sold. Similarly, the PUMA Suede is an emblematic piece of PUMA history – originally debuting with only 307 pairs to celebrate track and field Olympian Tommie Smith’s competition number.

 

The 911 Carrera RS 2.7 then became a road-approved vehicle for customers who also wanted to participate in racing events. It was the first 911 to be christened “Carrera” – the crowning glory of the Porsche range. The suffix is a reference to Porsche’s success at the classic Carrera Panamericana road race in 1954. While the “RS” makes it clear the car was made for racing and rallying, the “2.7” represents the engine displacement. A seamless blend between style and performance, the RS 2.7 with its spartan specification was built with speed in mind from the outset. The most distinctive feature of the fastest German production car of its day (top speed245 km/h) is the rear spoiler, popularly known as the “ducktail.”

 

It is a legacy that PUMA is now proudly paying homage to with the new release of an all-time classic footwear collection limited to 500 pairs (per colorway). The timeless PUMA Suede now joins the PUMA x PORSCHE line. Bearing the iconic RS 2.7 typeface, designed for speed and strictly limited – just like the original Porsche 911 Carrera RS 2.7 itself – the PUMA x Porsche Suede RS 2.7 Limited Edition is the ultimate footwear celebration for this automotive icon. The sneaker is available in ten different colorways customers of the Porsche 911 Carrera RS 2.7 could choose from back in the days. Two of the colorways – Orange/Black and Grand Prix White/Black – are exclusively available in The Netherlands and Japan respectively

 

Owners of the PUMA x Porsche Suede RS 2.7 Limited Edition will also be granted free entry to the Porsche Museum until the end of 2022 to experience the legendary heritage                        of Porsche first-hand.

The limited-edition sneaker will be released on June 9th via shop.porsche.com and puma.com and on June 10th at the Porsche Museum Shop

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Press contacts

Porsche Design Group
Daniel Rätz
Public Relations
Tel.: +49 1520 911 4534
daniel.raetz(at)porsche-design.de

PUMA
Bastian Radloff
Global Integrated Marketing Motorsport
bastian.radloff(at)puma.com

About Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Created by Studio F. A. Porsche in Austria, our products are sold worldwide in Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (www.porsche-design.com).

For more information, please visit http://www.porsche-design.com/

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