07-11-2022 Stuttgart, Germany

Change on the Executive Board of Porsche Lifestyle GmbH & Co. KG

Stefan Buescher appointed new CEO of Porsche Lifestyle GmbH & Co. KG

Stefan Buescher, Head of Brand Management Porsche Holdings and Ventures at Porsche AG, has taken over as CEO of Porsche Lifestyle GmbH & Co. KG effective as of July 1, 2022. Stefan Buescher has been Head of Brand Management Porsche Holdings and Ventures at Porsche AG since 2021. Prior to that, he spent three years as Head of Brand and Marketing
Strategy at the Volkswagen Group. Between 1997 and 2012, he was at Porsche AG as General Manager of Marketing and Communications and then held the position of Vice President of
Sales Network Management and Multichannel Retail from 2017 to 2018. In between, he spent time at Bentley Motors Ltd. and Škoda Auto as Director of Marketing and Product.

“It is with a real sense of anticipation and boundless drive that I approach this new challenge as CEO of such an exciting lifestyle company. We are transferring the fascination and myth of Porsche into areas of life that extend beyond the automobile itself, giving our customers enhanced access to the entire Porsche world. I am passionate about brands and wish to work with the entire team to keep the company on course for growth and continue developing the Porsche Design and Porsche Lifestyle brands. My mission is to bring to the fore the synergies between the Porsche Lifestyle Group and Porsche AG in the future. Our strategic orientation will focus even more strongly on the subject of design thinking and the associated unique Porsche brand design lifestyle experience,” says Stefan Buescher.



Departure of Dr. Jan Becker

His predecessor Dr. Jan Becker is leaving Porsche Lifestyle GmbH & Co. KG after 14 years, six of which he served as CEO of the company. From 2008, he was initially Director of Product and License Management and from 2014 to 2016 he was Chief Operating Officer. In the future, he will be taking on the role of CEO of a new company within the Porsche Group in the area of new mobility.

“Together with a fantastic team, I am proud of the successes achieved over the years. We have successfully developed the Porsche Lifestyle Group throughout the world and opened up new, exciting business areas with innovative products and new target groups. In doing so, we have always remained true to the design philosophy and DNA of the brand. The vision of our company founder Ferdinand Alexander Porsche is now embraced worldwide – just like the close collaboration between Porsche and the Porsche Lifestyle Group. In its 50th anniversary year, the company has also rarely been in a better position in terms of its key figures. I am now looking forward to my new challenge in a new business field for Porsche AG,” says Dr. Jan Becker.



565 KB (JPG)


Porsche Lifestyle Group
Angelique Kreichgauer
Head of Public Relations & Social Media
Tel.: +49 [0] 152 3 911 6242
Email: angelique.kreichgauer(at)


The Porsche Lifestyle GmbH & Co. KG was founded in 2003 and is a wholly owned subsidiary of Porsche AG. Dr. Ing. h.c. F. Porsche AG, Stuttgart, and Porsche Design Management GmbH, Salzburg, combined their accessory, apparel, and sporting goods sales in the design and licensing business to form the Porsche Lifestyle Group. The company’s mission is to offer the Porsche lifestyle beyond the automobile to people who follow their dreams. Porsche Lifestyle conveys Porsche’s fascination and mythos into various spheres. Under the Porsche umbrella, the brands Porsche Design, Porsche Lifestyle, and Studio F. A. Porsche pool their strengths in the Porsche Lifestyle Group. Although they share the same DNA and the same heritage, these three independent business units have distinct brand profiles and business models.

PORSCHE DESIGN is an exclusive design brand that is driven by a passion for form and function. Founded in 1972 by Professor Ferdinand Alexander Porsche, it stands for exceptional precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and purist design. That extends across the entire product portfolio, from exclusive watches, glasses, bags, and luggage to sportswear, electronics, real estate, and hotels.

PORSCHE LIFESTYLE  is Porsche’s exclusive brand of accessories. The essence of the sports car manufacturer and its motorsports heritage can be experienced in every product and make drivers and fans into part of the Porsche Lifestyle community.

STUDIO F.A. PORSCHE is the benchmark for innovative design solutions based on Professor Ferdinand Alexander Porsche’s unique design philosophy. With offices in Zell am See, Ludwigsburg, Berlin, Los Angeles, and Shanghai, the design studio develops innovative designs that add value for its clients and represents a perfect symbiosis of form and function. In 2021, Studio F. A. Porsche was designated by the Red Dot Award as the” Team of the Year.”