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05-03-2019

Porsche Design and Poggenpohl announce contract extension

Successful brand cooperation set to continue

The Porsche Design Group and Poggenpohl Möbelwerke GmbH have established the future direction of their successful brand cooperation in a new, long-term contract.

For decades, the two companies have stood for outstanding design, exceptional details, functional perfection and innovative materials. Together in 2007, the pair developed the iconic P´7340 – a unique concept which set a milestone in kitchen design with its exclusive aluminium frame construction. Porsche Design and Poggenpohl 2014 continued their successful cooperation with P´7350. The two kitchen concepts have repeatedly received international design prizes.

The long-term cooperation that has now been agreed focusses on continuing the existing Porsche Design kitchens P´7340 und P´7350 and intensifying their shared, global marketing activities. The partners are also planning to develop a new product range.

“Back in 2007, we launched our first joint kitchen, the Porsche Design P´7340, with Poggenpohl. We were then able to supplement our portfolio with a further model and Porsche Design kitchens can now be found all over the world. We are really looking forward to building on this successful partnership with the new, long-term contract,” says Jan Becker, CEO of Porsche Design.

“A high level of design competence, craftsmanship and the global brand recognition are just some of the shared core values of Poggenpohl and Porsche Design. Treading our own path, never stopping, believing in the best solution – these mottos are the basis of our strategic cooperation on equal terms,” says Gernot Mang, CEO Poggenpohl.

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Press contact

Porsche Design Group
Nadine Cornehl
Head of Public Relations
Tel.: +49 (0)711 911-12919
nadine.cornehl@porsche-design.de

 

Porsche Design of America
Adam McCollum
Head of Public Relations
Tel.: +1-646-431-7322
adam.mccollum@porsche-design.us

About Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Created by Studio F. A. Porsche in Austria, our products are sold worldwide in over 130 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (www.porsche-design.com).