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04-02-2020 Stuttgart/Munich

Porsche Design presents new VISION DRIVE lens technology innovation

VISION DRIVE lens technology for an ultimate driving experience

Clear vision without bothersome glare or reflections –Porsche Design presents innovative lens technology under the name VISION DRIVE, turning sunglasses into more than just a fashion statement. The high-quality lenses provide decisive optical benefits, not only for the ultimate driving experience but also for everyday life. VISION DRIVE sunglass lenses were developed for the highest optical performance. They combine unique craftsmanship, precision grinding, and intelligent technology.

VISION DRIVE Polarized

VISION DRIVE Polarized sunglasses keep bothersome reflections away and only allow beneficial light to reach the eye. This prevents the eyes from becoming fatigued, making it possible to maintain concentration for longer. Through a clear vision that is accurate in every detail, driver safety is increased to the maximum. VISION DRIVE Polarized lenses also filter the reflected light to varying degrees, depending on the angle of reflection through which objects are perceived with different levels of brightness. Therefore, they appear to be clearer, provide more contrast, and the colours are very natural.

Perfect vision is achieved through maximum reduction of reflections and glare on wet and smooth surfaces. VISION DRIVE Polarized sunglass lenses are available in Porsche Design Eyewear models P’8478J, P’8508A and P’8665B, among others.

VISION DRIVE Polarized XTR

Thanks to the combination of polarization and integrated contour and contrast perception, the high-end lenses are ideal for dynamic car trips and ensure a brilliant vision experience when the sun is low during morning and evening hours. VISION DRIVE Polarized XTR lenses absorb blue light fractions much more strongly than conventional sun protection lenses, through which the perception of colours is emphasised, contrasts are increased and glare protection is improved. The technology, which was developed together with specialists from motorsports, is integrated in Porsche Design Eyewear models P’8478R, P’8508U, P’8688A and P’8651F, among others.

VISION DRIVE Photochromic

The innovation of the year 2020 supports the eyes during changing light conditions. The self-tinting lenses, which adapt automatically to the respective ambient brightness and are activated by UV radiation, won’t require the wearer to constantly put on and take off the sunglasses. The VISION DRIVE Photochromic technology is based on a chemical reaction of molecules that are activated by changing light. The sunglass lenses, which have a basic tint of 50%, achieve a level of darkening of up to 85% in the shortest possible time. And the striking silver mirror coating on the front of the lens makes them a fashion accessory. Porsche Design Eyewear models P’8649F and P’8649C are available in a special edition with the VISION DRIVE innovation of the year 2020.

Press contact

Porsche Design Group
Jessica Köhler
PR Manager

Tel.: +49 [0] 711 911-12687
E-Mail: jessica.koehler@porsche-design.de

 

Rodenstock GmbH
Sarah Thoma
PR Manager

Tel.: +49 [0] 89 7202-586
E-Mail: sarah.thoma@rodenstock.com

About Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today.

Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Created by Studio F. A. Porsche in Austria, our products are sold worldwide in over 130 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (www.porsche-design.com).