Porsche Design Group

In 1963, Prof. Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Press releases

exclusive lifestyle brand

Porsche Design

Porsche Design is an exclusive lifestyle brand that, in the areas of accessories, sportswear and fashion, stands for the unique symbiosis of puristic design and outstanding functionality – an ideal lifetime companion for individualists. Press releases


Porsche Driver’s Selection

Porsche Driver’s Selection offers a car-related product range for both Porsche drivers and fans. Amongst other items, the collection includes model cars, lifestyle accessories and specifically tailored luggage for Porsche cars. Press releases


Studio F. A. Porsche

The design studio from Prof. Ferdinand Alexander Porsche is the origin of the premium brand Porsche Design. Press releases

Latest press releases All press releases

Social media

“If you analyze the function of an object, its form often becomes obvious,” was the credo of Professor Ferdinand Alexander Porsche. With the new #PorscheDesign #1919GlobetimerUTC, the engineers and designers at Porsche Design have once again met the high standards set by the company’s founder. #PorscheDesignTimepieces #Baselworld2019
instagram icon Gestern um 16:11
Sports car legend meets style icon. A duet of fascination at #Baselworld2019. The Porsche 911, which has triggered strong emotions since 1963. And the legendary #PorscheDesign Chronograph I, marking the birth of the #PorscheDesignTimepieces. Created for that big entrance. United on one stage.
instagram icon Gestern um 11:14
No matter where in the world your travels take you, the simple push of a button resets the twelve-hour hand to show local time. A day/night disc serves as an a.m./p.m. indicator, helping the wearer set the time for the correct half of the day in the new time zone – Porsche performance for the wrist! #PorscheDesign #PorscheDesignTimepieces #1919GlobetimerUTC #Baselworld2019
instagram icon Letzten Freitag um 22:07
Every time in the world, exact to the second. #PorscheDesign is more than delighted to welcome everyone at #Baselworld2019. Once again, the designers' precise analysis of the function leads to the next major development step and to a significant improvement in the operation and readability of travel watches from the past. The element of surprise: an innovative time display switch mechanism. #PorscheDesign #PorscheDesignTimepieces #1919GlobetimerUTC #Baselworld2019
instagram icon Letzten Freitag um 21:33
The most beautiful journey is the one through time. It's great when you can start it easily and at the push of a button – for example, thanks to the innovative switching mechanism of the new #1919GlobetimerUTC. The current time zone can be adjusted set in one-hour intervals using both pushers. Simple, precise and with automatic adaptation of the date display. #PorscheDesign #PorscheDesignTimepieces #Baselworld2019
instagram icon Letzten Donnerstag um 20:23
Time never stands still. And certainly not in a place such as #Baselworld2019, where there is something new to discover every second. One of our personal highlights from yesterday was definitely the global press launch of the all-new #1919GlobetimerUTC with Roland Heiler, CDO of Porsche Design, Rolf Bergmann, CTO of Porsche Design Timepieces AG as well as Rod Emory, Founder of Emory Motorsports and Friend of the Brand. #PorscheDesign #PorscheDesignTimepieces
instagram icon Letzten Donnerstag um 20:15
Is it possible to revolutionise the way time zones are set? Our answer: Yes. With the new #1919GlobetimerUTC and the new Werk 04.110. How does it work? See for yourself. #PorscheDesign #PorscheDesignTimepieces #Baselworld2019
instagram icon Letzten Mittwoch um 20:09
Precision and performance is the goal. Not only on the road. So it's no wonder that we're launching new timepieces that set new standards with their revolutionary performance – just in time for Baselworld. Enter a new era with us. Here and at Baselworld – from 21 to 26 March. #PorscheDesign #PorscheDesignTimepieces #Baselworld2019
instagram icon Letzten Mittwoch um 08:49
The #PorscheDesign #ActiveEvoKnitTee will impress with its perfect fit and functionality, maximum freedom of movement and a unique, two-coloured design. Black contrasting stripes in the front express dynamics, the zero line in the back convey exclusivity. A sports shirt that fits perfectly and meets the highest demands. #PORSCHEDESIGNxPUMA #PorscheDesignSportswear
instagram icon 13.03.2019
A timeless fit, developed for the demands of today. The #PorscheDesign #SweatShorts are the perfect casual pants for warm days or sport activities. The quick-drying material with elastane has a moisture-regulating effect, the drawstring waist ensures the perfect fit. A hidden pocket at the back and three front pockets offer not only space for your valuables, they also add dynamic accents. #PORSCHEDESIGNxPUMA #PorscheDesignSportswear
instagram icon 13.03.2019
The #PorscheDesign #ActiveLongsleeve conveys dynamics even when standing still, thanks to its exclusive, expressive pattern. The comfort is on a par: with raglan sleeves for more freedom to move, a mesh ventilation zone and extended sleeves with thumb loops. Maximum sporty performance thanks to its functionality and quick-drying high-tech material. #PORSCHEDESIGNxPUMA #PorscheDesignSportswear
instagram icon 13.03.2019
Revolutionary shock absorption in an innovative design. The #PorscheDesign #SpeedcatJamming leads the 2019 collection unchallenged. Its unique, transparent midsole with free-moving RAW NRGY beads offers the ultimate suspension and shock absorption – and looks spectacular, too. Exclusive leather and laser-cut details emphasise the dynamic effect of the soles. A trainer made for long journeys. #PORSCHEDESIGNxPUMA #PorscheDesignSportswear
instagram icon 11.03.2019
Maximum freedom of movement in minimalistic style. It’s called the #PorscheDesign #EssentialTee for a reason. Reduced to the essentials – the highest quality and the perfect cut – it is the perfect T-shirt for your active everyday life. Soft mercerised cotton and the innovative raglan-style sleeve construction provide maximum comfort and freedom of movement. #PORSCHEDESIGNxPUMA #PorscheDesignSportswear
instagram icon 11.03.2019
The principle of being “ready to react” underpins the entire range, which includes active wear and leisure sportswear plus sports-inspired statement looks. The firm performance knit of the #PorscheDesign #EvoKnitProParker is not only breathable and comfortable, but also permanently water repellent thanks to Durable Water Repellent treatment. #PORSCHEDESIGNxPUMA #PorscheDesignSportswear
instagram icon 11.03.2019
The expressive performance look makes you immediately appear like one of the favourites. The #PorscheDesign #ActiveLongsleeve top is unmistakably performance-oriented, making it an essential item for ambitious runners. The breathable #HybridRunningShoes are more subtle, which perhaps makes them even more impressive. #PORSCHEDESIGNxPUMA #PorscheDesignSportswear
instagram icon 08.03.2019