Porsche Design Group

In 1963, Prof. Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Press releases

exclusive lifestyle brand

Porsche Design

Porsche Design is an exclusive lifestyle brand that, in the areas of accessories, sportswear and fashion, stands for the unique symbiosis of puristic design and outstanding functionality – an ideal lifetime companion for individualists. Press releases

COLLECTION FOR DRIVERS AND FANS OF PORSCHE

Porsche Driver’s Selection

Porsche Driver’s Selection offers a car-related product range for both Porsche drivers and fans. Amongst other items, the collection includes model cars, lifestyle accessories and specifically tailored luggage for Porsche cars. Press releases

PREMIUM DESIGN SERVICES

Studio F. A. Porsche

The design studio from Prof. Ferdinand Alexander Porsche is the origin of the premium brand Porsche Design. Press releases

Latest press releases All press releases

Social media

Retro style interpreted in a modern way: the #PorscheDesign #P8508 stainless steel aviator sunglasses are a counterpart of the #P8506 mono lens series and gives every look that extra something. Choose your favorite coloured lense and make #PorscheDesignEyewear the perfect match of your summer.
instagram icon Letzten Dienstag um 17:10
Marking the start of summer with the #PorscheDesign #P8478. Meet the first sunglasses in the world with an interchangeable lens mechanism to easily exchange and adapt to different light conditions. For stylish statements and purist design everyday. #PorscheDesignEyewear
instagram icon Letzten Montag um 17:42
Sporty and stylish - the new #PorscheDesignEyewear collection is kicking off the sunny season and perfectly complementing our #PorscheDesign summer looks. Explore this year's must-haves at Porsche Design Stores and online.
instagram icon Letzten Montag um 17:40
The flyline of the #Porsche911 on the dial face shows the origins at the first glance. Just like the strap which is made of original #Porsche interior leather. The exclusive casing in sapphire crystal emphasises the uniqueness of the #PorscheDesign #911ChronographTimelessMachine Limited Edition. #PorscheDesignTimepieces
instagram icon Letzten Freitag um 09:54
It is the clear design language, distinctive lines and reduction to the essentials that unite the new #Porsche911 and the exclusive #PorscheDesign #911ChronographTimelessMachine Limited Edition. A watch built to withstand the test of time. #PorscheDesignTimepieces
instagram icon 16.05.2019
#911. A number which has triggered strong emotions since 1963 and represents sports car fascination like no other. The same innovative spirit is visible in the new #PorscheDesign #911ChronographTimelessMachine Limited Edition. #PorscheDesignTimepieces
instagram icon 15.05.2019
This #PacificCoastHighway look truly stands out with the matching accessories: add #PorscheDesignEyewear or #PorscheDesignTimepieces to make your outfit ideal. #PorscheDesignFashion #SpringSummer19
instagram icon 09.05.2019
This #PorscheDesign #FrenchClassicBriefbag with its typical structured surface is made of French Classic leather. The hand-brushed aluminium bar adds additional stability on the top inside. #PorscheDesignFashion #SpringSummer19 #PacificCoastHighway
instagram icon 09.05.2019
Pure freedom and driving pleasure: These attributes were the source of inspiration for the new #PorscheDesign #SpringSummer19 #PacificCoastHighway Collection. Details inspired by motorsports give the collection’s individual pieces that typical Porsche Design look. #PorscheDesignFashion
instagram icon 09.05.2019
The essence of the unmistakable #Porsche911 is also conveyed through the refined design and silhouette of the #PorscheDesign #911ChronographTimelessMachine Limited Edition. #PorscheDesignTimepieces
instagram icon 08.05.2019
Take in California’s carefree attitude toward life with the new #PorscheDesign #SpringSummer19 #PacificCoastHighway Collection. Available now in Porsche Design Stores and online. #PorscheDesignFashion
instagram icon 08.05.2019
The #PorscheDesign #HoodedHybridBlazer, made from fine Italian fabric, features a removable quilted-nylon-lining: practical and stylish at the same time. #PorscheDesignFashion #SpringSummer19 #PacificCoastHighway
instagram icon 07.05.2019
The clean lines and sleek design of the new #PorscheDesign #P8671 puts a modern twist on a classic style. The ultra-lightweight frame pairs shimmering titanium with matte polyamide for an unexpected high-tech contrast. #PorscheDesignEyewear
instagram icon 07.05.2019
Like azure blue skies and one-of-a-kind landscapes: Make the #PorscheDesign #HoodedLeatherBlouson the highlight of your summer. #PorscheDesignFashion #SpringSummer19 #PacificCoastHighway
instagram icon 06.05.2019
Ergonomically designed handle, two main compartments for documents and files as well as a divider with integrated zip pocket: the #PorscheDesign #FrenchClassicBriefbag is a true companion. #PorscheDesignFashion #SpringSummer19 #PacificCoastHighway
instagram icon 06.05.2019