Porsche Design Group

In 1963, Prof. Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Press releases

exclusive lifestyle brand

Porsche Design

Porsche Design is an exclusive lifestyle brand that, in the areas of accessories, sportswear and fashion, stands for the unique symbiosis of puristic design and outstanding functionality – an ideal lifetime companion for individualists. Press releases


Porsche Driver’s Selection

Porsche Driver’s Selection offers a car-related product range for both Porsche drivers and fans. Amongst other items, the collection includes model cars, lifestyle accessories and specifically tailored luggage for Porsche cars. Press releases


Studio F. A. Porsche

The design studio from Prof. Ferdinand Alexander Porsche is the origin of the premium brand Porsche Design. Press releases

Latest press releases All press releases

Social media

The 1919 Chronotimer Flyback Brown & Leather. The newest entry in the long line of legendary timepieces features the first caliber by #PorscheDesign – the WERK 01.200. Its motorsport-inspired Flyback function combines start, stop and zero points in one operation – which makes time measurement even more effective. #PorscheDesignTimepieces
instagram icon Letzten Mittwoch um 15:24
Featuring instantly recognizable leather pocket-details and signature lapel, the #PorscheDesign #HybridBlazer is perfectly suited for any occasion - including cooler climates. #PorscheDesignFashion
instagram icon 05.11.2018
Every year, the most exceptional and style-defining personalities of our time meet at the GQ Men of the Year Awards. Likewise style-defining: the elegant and minimalistic designs of #PorscheDesignTimepieces. Their clean-cut shapes and compelling materials set them apart from ordinary watches. In short: they’re unique designs, made for unique people. #PorscheDesign #RoadToGQAwards #GQAwards
instagram icon 29.10.2018
A distinctive 4x4 camera formation on the #PorscheDesign #HuaweiMate20RS echoes Porsche Design’s engineering excellence. #UltimateAI
instagram icon 16.10.2018
Increased speed. Elevated performance. Driven by the #Kirin980 for #UltimateAI. Discover the #PorscheDesign #HuaweiMate20RS.
instagram icon 16.10.2018
Putting innovation and luxury into the palm of your hand. A glass body and calf leather combine for a distinctive feel in the #PorscheDesign #HuaweiMate20RS. #UltimateAI
instagram icon 16.10.2018
Meet a real classic from Italy: The #PorscheDesign #MotocrossJacket. Branding on the zipper flaps and the soft, real Italian matte lamb nappa leather are unmistakeable details. The leather is treated with a modern bonding technique, specially created embossed details appear on the front shoulders and embossed 3D racing details on the elbows. #PorscheDesignFashion
instagram icon 09.10.2018
Keep the noise out and the great sound in. #PorscheDesign SPACE ONE Wireless headphones equipped with Active Noise Cancelling - commute with ease and sophistication. #PorscheDesignSound
instagram icon 02.10.2018
The Men of the Year Award hosted by GQ Germany, honours extraordinary and inspiring men. Our inspiration: Professor Ferdinand Alexander Porsche. After creating one of the best-known racing cars of all time, the Porsche 911, he began to design legendary timepieces. Starting with the legendary Chronograph I. #PorscheDesign #PorscheDesignTimepieces #RoadToGQAwards #GQAwards
instagram icon 28.09.2018
You can follow the crowd or go your own way. #PorscheDesign presents the must-haves for Fall/Winter 2018. Discover the brand new collection with timeless and outstanding styles. #PorscheDesignFashion #FallWinter18
instagram icon 27.09.2018
Movement. Materials. Desire. Dedication. Utilizing the spirit of @porsche sports cars, #PorscheDesignTimepieces takes it to the next level, implementing a proprietary flyback caliber and genuine Porsche leather straps, setting us apart from the rest. #Chronograph70YSportwagenPCAEdition, exclusively designed for @pcanational in celebration of 70 years of Porsche. Exclusively available for PCA members in the US. #PorscheDesignTimepieces #PCA #Porsche #Porsche70years #PCANational
instagram icon 19.09.2018
Bradley Cooper wearing #PorscheDesign #P8508 sunglasses, in Venice for ‘A Star is Born’ premiere.
instagram icon 18.09.2018
Whether it's a business trip to Manhattan, a beach holiday on Mauritius or a city trip to London, those who travel a lot do not want to travel heavy. #PorscheDesign offers the perfect solution for this and presents with the new suitcases of the Roadster Hardcase Light Series 2.0 the ideal travel companion for the style-conscious man. #PorscheDesignLuggage
instagram icon 14.09.2018
Porsche Design is proud to announce its partnership with GQ as the Official Timepieces Partner of GQ’s Germany Men of the Year Awards 2018. Approaching the event on November 8th, 2018, we invite you to travel back in time and discover the heritage of Porsche Design Timepieces and our most legendary creations. Stay tuned for more news to come. #PorscheDesignTimepieces #GQAwards #RoadToGQAwards
instagram icon 12.09.2018
A challenging business meeting in the morning, a smart dinner party in the evening – the increasing fusion between the areas of everyday life calls for extra fashion flexibility. This is where the #PorscheDesign Fall/Winter Collection 2018 comes into its own: It meets the needs of the sophisticated man, as he moves through the city, breaks down the borders between work, travel and sport, and presents stylish outfits paired with functionally versatile accessories. #PorscheDesignFashion #FallWinter18
instagram icon 12.09.2018