Porsche Design Group

In 1963, Prof. Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Press releases

exclusive lifestyle brand

Porsche Design

Porsche Design is an exclusive lifestyle brand that, in the areas of accessories, sportswear and fashion, stands for the unique symbiosis of puristic design and outstanding functionality – an ideal lifetime companion for individualists. Press releases


Porsche Driver’s Selection

Porsche Driver’s Selection offers a car-related product range for both Porsche drivers and fans. Amongst other items, the collection includes model cars, lifestyle accessories and specifically tailored luggage for Porsche cars. Press releases


Studio F. A. Porsche

The design studio from Prof. Ferdinand Alexander Porsche is the origin of the premium brand Porsche Design. Press releases

Latest press releases All press releases

Social media

Dr. Wolfgang Porsche is wearing the #PorscheDesign #ChronotimerGPIceRace Special Edition in Zell am See. #GPIceRace #OfficialTimingPartner
instagram icon Gestern um 18:58
Walter Röhrl, Germany’s ultimate rally legend, is wearing the #PorscheDesign #ChronotimerGPIceRace Special Edition at the legendary @gpicerace in Zell am See. #PorscheDesignTimepieces #OfficialTimingPartner
instagram icon Letzten Sonntag um 20:00
Ferdinand Porsche and Vinzenz Greger brought the legendary Ice Race back! On the traditional racetrack at the old airport in Zell am See amateur drivers as well as professional driver teams and manufacturers competed in different racing categories, such as the well-known Skijöring. #PorscheDesign #PorscheDesignTimepieces #OfficialTimingPartner
instagram icon Letzten Sonntag um 19:41
The legendary ice race returns to Zell am See. Porsche Design is more than happy to be the Official Timing Partner of this prestigious event and honors the rebirth of a legend with a special #PorscheDesignTimepiece, the #PorscheDesign #ChronotimerGPIceRace.
instagram icon Letzten Sonntag um 16:56
On the racetrack, every second counts. Just like every second counted back then during the traditional ice race in Zell am See. A witness of time who combines motorsports and timekeeping: #PorscheDesign. So what could be more obvious than dedicating a chronograph to the revival of such legendary event: the Porsche Design Chronotimer GP Ice Race Special Edition. #PorscheDesignTimepieces #GPIceRace#ChronotimerGPIceRaceSpecialEdition Porsche 911 Carrera T: Fuel consumption combined 9,5 - 8,5 l/100 km; CO2 emissions combined: 215 - 193 g/km
instagram icon 15.01.2019
Only one week left until the legendary Ice Race turns back to Zell am See. We are already thrilled to join the exciting gathering of motorsports in extreme conditions. As the official partner and timekeeper of the #GPIceRace #PorscheDesignTimepieces has created the perfect companion: The #PorscheDesign #ChronotimerGPIceRaceSpecialEdition. For further information please visit www.porsche-design.com/Chronotimer-GP-Ice-Race-Special-Edition. Porsche 911 Carrera T: Fuel consumption combined 9,5 - 8,5 l/100 km; CO2 emissions combined: 215 - 193 g/km @gpicerace @strietzelstuck @porsche_newsroom
instagram icon 11.01.2019
Ice and cold, hot engines and the smell of gasoline, the legendary #GPIceRace returns to Zell am See. As Official Partner and Timekeeper of the Ice Race on 19th and 20th January 2019, #PorscheDesigTimepieces has created a special Chronograph: The #PorscheDesign #ChronotimerGPIceRaceSpecialEdition. For pre-order please visit www.porsche-design.com/Chronotimer-GP-Ice-Race-Special-Edition. Porsche 911 Carrera T: Fuel consumption combined 9,5 - 8,5 l/100 km; CO2 emissions combined: 215 - 193 g/km
instagram icon 09.01.2019
We wish you a new year filled with wonder, peace and love. Happy New Year 2019! #PorscheDesign
instagram icon 07.01.2019
The most influential and stylish personalities were presented with the prestigious GQ Germany "Men of the Year Award" at the Komische Oper in Berlin. #PorscheDesign was honored to be Official Timepieces Partner of this esteemed event, celebrating its 20th anniversary this year. Catch the biggest highlights of #RoadToGQAwards! #PorscheDesign #PorscheDesignTimepieces #GQAwards
instagram icon 27.12.2018
Happy holidays from everyone at #PorscheDesign. We hope your holidays will be filled with joy! #SeasonOfGifts
instagram icon 24.12.2018
Give the joyful season a delightful scent with the exceptional #PorscheDesignFragrance: 180 – you won’t forget it. #SeasonOfGifts
instagram icon 12.12.2018
The year is almost nearing. It is time to think of the special ones closest to you. #PorscheDesign #SeasonOfGifts
instagram icon 11.12.2018
At no other point of the year does the changing of seconds makes such a difference. The #MonoblocActuatorCollection of exclusive #PorscheDesignTimepieces bestows a greater sense of luxury upon this moment. #SeasonOfGifts
instagram icon 11.12.2018
Don’t let the flashing lights and colorful holiday décor overwhelm you. Enjoy the subtleties of form and function and purist design with #PorscheDesignAccessories: Cufflinks, CardholderBag, Wallet, or Keyring. #SeasonOfGifts
instagram icon 07.12.2018
Hearing is believing: treat yourself with the #PorscheDesign #GravityOne for a touch of luxury this season. With its timeless design, and solid construction, you’ll start the festivities with a bang. #SeasonOfGifts
instagram icon 07.12.2018