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A Bold Design Meets Turbo-Charged Materials

A Bold Design Meets Turbo-Charged Materials

The exclusive lifestyle brand Porsche Design unlocks its new Iconic Curved model – the P’8952. The combination of the highest performance and the purist form is achieved through the constant focus on innovative manufacturing processes, technical sophistications, and unique materials. With this approach, perfection and precision are taken to the next level to push the boundaries of what is possible.


 


 


The Iconic Curved


The new model Iconic Curved from Porsche Design is the epitome of style. It perfectly embodies the brands’ core identity and design philosophy “engineered passion”. Thanks to its aerodynamic contours and sleek curves, which are inspired by the surfaces and shapes of the Porsche 911 Turbo S, the concavities draw a parallel to the air intakes of the sportscar. This gives the frame an outstanding innovative look that expresses the ideal match between automotive aesthetics and functional design. This is further emphasized by the harmonious combination of aluminum and the high-performance polyamide RXP® – materials with different surfaces and colors. This bold frame surprises with its lightness thanks to the high-quality materials and their processing. The sleek integration of the temples into the frame gives the model another unique curve.


 


The model Iconic Curved will be available from July at a price of 895 euros exclusively at porsche‑design.com and in Porsche Design Stores from.


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Press Contact Porsche Lifestyle Group


The Porsche Lifestyle GmbH & Co. KG was founded in 2003 and is a wholly owned subsidiary of Porsche AG. Dr. Ing. h.c. F. Porsche AG, Stuttgart, and Porsche Design Management GmbH, Salzburg, combined their accessory, apparel, and sporting goods sales in the design and licensing business to form the Porsche Lifestyle Group. The company’s mission is to offer the Porsche lifestyle beyond the automobile to people who follow their dreams. Porsche Lifestyle conveys Porsche’s fascination and mythos into various spheres. Under the Porsche umbrella, the brands Porsche Design, Porsche Lifestyle, and Studio F. A. Porsche pool their strengths in the Porsche Lifestyle Group. Although they share the same DNA and the same heritage, these three independent business units have distinct brand profiles and business models.

PORSCHE DESIGN is an exclusive design brand that is driven by a passion for form and function. Founded in 1972 by Professor Ferdinand Alexander Porsche, it stands for exceptional precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and purist design. That extends across the entire product portfolio, from exclusive watches, glasses, bags, and luggage to sportswear, electronics, real estate, and hotels.

PORSCHE LIFESTYLE  is Porsche’s exclusive brand of accessories. The essence of the sports car manufacturer and its motorsports heritage can be experienced in every product and make drivers and fans into part of the Porsche Lifestyle community.

STUDIO F.A. PORSCHE is the benchmark for innovative design solutions based on Professor Ferdinand Alexander Porsche’s unique design philosophy. With offices in Zell am See, Ludwigsburg, Berlin, and Los Angeles, the design studio develops innovative designs that add value for its clients and represents a perfect symbiosis of form and function. In 2021, Studio F. A. Porsche was designated by the Red Dot Award as the” Team of the Year.”