CFO Iryna Kauk Is Leaving Porsche Lifestyle GmbH & Co. KG

CFO Iryna Kauk Is Leaving Porsche Lifestyle GmbH & Co. KG

Iryna Kauk, currently Chief Financial Officer at Porsche Lifestyle GmbH & Co. KG (PLX), is leaving the company in order to pursue a new challenge within the Porsche Group. As of February 1, 2023, she will be taking over as the CEO of the Porsche Central and Eastern Europe regional office of Porsche AG.


“We thank Iryna Kauk for her outstanding work,” remarks Stefan Buescher, CEO of Porsche Lifestyle GmbH & Co. KG. “The past two-and-a-half years have been shaped by major challenges such as the coronavirus pandemic and the current energy and economic crisis. Iryna Kauk has played a vital role in ensuring that the Porsche Lifestyle Group remains in a strong economic position despite the tough business environment. We wish her good luck and every success in her new role within Porsche AG.”


Iryna Kauk has held the position of Chief Financial Officer at Porsche Lifestyle GmbH & Co. KG, a wholly owned subsidiary of Porsche AG, since 2020. Between 2017 and 2019, she was Finance Director at Porsche Russia and the Porsche Center Moscow. She previously worked as a financial adviser in the field of investment funds, real estate, fixed assets, and securities. PLX will announce her successor in due course.


“We are delighted that we have been able to recruit Iryna Kauk, a colleague with international experience, to manage our regional office in Prague,” says Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche AG. “In the course of her professional career, she has already gained relevant insights into the retail world of our Eastern European markets. Together with her considerable financial expertise, Ms. Kauk will further develop Porsche in the markets of Central and Eastern Europe in a targeted manner.”


Porsche Central and Eastern Europe s.r.o. (PCEE), based in Prague, is a regional office as well as a wholly owned subsidiary of Dr. Ing. h.c. F. Porsche AG. Founded in 2008, PCEE today unites 25 markets under one roof – from Croatia to Israel and Turkey.

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Iryna Kauk

Press Contact Porsche Lifestyle Group

Porsche Lifestyle Group Angelique Kreichgauer
Head of Public Relations & Social Media
Tel.: +49 [0] 152 3 911 6242

The Porsche Lifestyle GmbH & Co. KG was founded in 2003 and is a wholly owned subsidiary of Porsche AG. Dr. Ing. h.c. F. Porsche AG, Stuttgart, and Porsche Design Management GmbH, Salzburg, combined their accessory, apparel, and sporting goods sales in the design and licensing business to form the Porsche Lifestyle Group. The company’s mission is to offer the Porsche lifestyle beyond the automobile to people who follow their dreams. Porsche Lifestyle conveys Porsche’s fascination and mythos into various spheres. Under the Porsche umbrella, the brands Porsche Design, Porsche Lifestyle, and Studio F. A. Porsche pool their strengths in the Porsche Lifestyle Group. Although they share the same DNA and the same heritage, these three independent business units have distinct brand profiles and business models.

PORSCHE DESIGN is an exclusive design brand that is driven by a passion for form and function. Founded in 1972 by Professor Ferdinand Alexander Porsche, it stands for exceptional precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and purist design. That extends across the entire product portfolio, from exclusive watches, glasses, bags, and luggage to sportswear, electronics, real estate, and hotels.

PORSCHE LIFESTYLE  is Porsche’s exclusive brand of accessories. The essence of the sports car manufacturer and its motorsports heritage can be experienced in every product and make drivers and fans into part of the Porsche Lifestyle community.

STUDIO F.A. PORSCHE is the benchmark for innovative design solutions based on Professor Ferdinand Alexander Porsche’s unique design philosophy. With offices in Zell am See, Ludwigsburg, Berlin, Los Angeles, and Shanghai, the design studio develops innovative designs that add value for its clients and represents a perfect symbiosis of form and function. In 2021, Studio F. A. Porsche was designated by the Red Dot Award as the” Team of the Year.”