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Dynamic Styles for Digital Nomads

Dynamic Styles for Digital Nomads

Unrestricted, confident, always on. The modern performer crosses the traditional boundaries between business and leisure, everyday life and training – with flexibility, power and style. Por-sche Design presents a collection that perfectly embodies this cosmopolitan, ambitious way of life. The Porsche Design x PUMA sportswear styles for Spring/Summer 2020 combine state-of-the-art technology, dynamic design, and sustainable production to create something that is hyper-functional, performance-oriented and suitable to wear at all times.


Intelligent materials, technical functions, futuristic color-shifting effects and geometric lines shape the look. Urban asphalt grey and jet black are combined with neon mint and bright blue, creating a technical and fresh aesthetic, while accents in the color of the season, NRGY Peach, add a vibrant finish.


At the core of the collection are lifestyle and essential styles which perfectly adapt to the every-day life of cosmopolitan nomads. Reversible functions and travel-inspired details offer maxi-mum flexibility alongside an exclusive, dynamic look. Eye-catching statement designs, including some made from luminous and iridescent fabrics, are a real highlight – literally.

The materials featured in the collection perfectly match the Zeitgeist: a fusion of natural fibers and recycled fabrics with highly functional technologies. In addition to familiar themes such as Thermore® Ecodown fibers made from recycled PET bottles and EvoKnit performance knit, this season will be the first to feature patented, thermoregulation 37.5® technology and the new Polartec® Ecofleece.


Progressive design and sustainable elements characterize the Spring/Summer 2020 footwear styles. New silhouettes, transparent effects, and fresh colors add energy to city streets. The use of elements such as recycled materials, chrome-free leather and midsoles with innovative algae technology in collaboration with BLOOM, ensure that every step is powerful – but leaves the smallest possible ecological footprint behind. Innovative technologies are also incorporated in the cushioning systems. For example, hidden behind the name LQDCELL is stable cushioning that is especially effective in the heel and forefoot. HYBRID combines two proven technologies: IGNITE foam and NRGY beads. The NRGY beads provide instant cushioning while the IGNITE foam ensures reactivity. A collection that proves impressively that you do not have to race to be a leader.


The new Porsche Design Sportswear Collection Spring/Summer 2020 will be available world-wide in Porsche Design Stores and online at www.porsche-design.com and www.puma.com from March 2020.


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Porsche Design_Sportswear_SS20_Active Outdoor
Porsche Design_SS20_PD Reverse Summer Jacket, Navy Blazer, 380€
Porsche Design_SS20_Cargo Pants, Jet Black, 180€
Porsche Design_SS20_LQD Cell Trainer LTD, Puma White, 220€
Porsche Design_Sportwear_SS20_EMobility
Porsche Design_SS20_PD RCT Jacket, 450€
Porsche Design_SS20_PD 5 Pocket Pants, 180€
Porsche Design_SS20_PD LQD Cell Trainer, 220€
Porsche Design_Sportswear_SS20_Golf Style
Porsche Design_SS20_PD Active JKT 2.0, Puma White, 195€
Porsche Design_SS20_PD AP Shorts, Jet Black, 100€
Porsche Design_SS20_LQD Cell Trainer LTD, Ethereal Blue, 220€
Porsche Design_Sportswear_SS20_Lifestyle Fusion
Porsche Design_SS20_PD Tech Rip Crew, Mint Green, 170€
Porsche Design_SS20_M PD Cargo Shorts, Jet Black, 140€
Porsche Design_SS20_PD Octane, Jet Black, 250€
Porsche Design_Sportswear_SS20_Running
Porsche Design_SS20_PD Active Evo Tee, Mist Green, 120€
Porsche Design_SS20_PD Active Shorts, Asphalt, 110€
Porsche Design_SS20_Hybrid Runner II, Jet Black, 230€

Press Contact Porsche Design x PUMA – Daniel Rätz


PRESS CONTACTS


Porsche Design Group
Daniel Rätz
Public Relations
Tel.: +49 1520 911 4534
daniel.raetz(at)porsche-design.de


PUMA
Bastian Radloff
Global Integrated Marketing Motorsport
bastian.radloff(at)puma.com
About Porsche Design:

In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most iconic design objects in contemporary history. With his vision of taking the principles and myth of Porsche beyond the boundaries of the automobile, he founded the exclusive design brand Porsche Design in 1972. His philosophy and design language live on in all Porsche Design products to this day. Every Porsche Design product stands for exceptional precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and purist design. Designed by Studio F. A. Porsche in Zell am See, Austria. Available worldwide in Porsche Design stores, exclusive department stores, specialist retailers, and online at www.porsche-design.com.

 

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