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02-06-2020 Stuttgart

Porsche Design presents vibrant Sportswear Collection Spring/Summer 20

Dynamic Styles for Digital Nomads

Unrestricted, confident, always on. The modern performer crosses the traditional boundaries between business and leisure, everyday life and training – with flexibility, power and style. Por-sche Design presents a collection that perfectly embodies this cosmopolitan, ambitious way of life. The Porsche Design x PUMA sportswear styles for Spring/Summer 2020 combine state-of-the-art technology, dynamic design, and sustainable production to create something that is hyper-functional, performance-oriented and suitable to wear at all times.

Intelligent materials, technical functions, futuristic color-shifting effects and geometric lines shape the look. Urban asphalt grey and jet black are combined with neon mint and bright blue, creating a technical and fresh aesthetic, while accents in the color of the season, NRGY Peach, add a vibrant finish.

At the core of the collection are lifestyle and essential styles which perfectly adapt to the every-day life of cosmopolitan nomads. Reversible functions and travel-inspired details offer maxi-mum flexibility alongside an exclusive, dynamic look. Eye-catching statement designs, including some made from luminous and iridescent fabrics, are a real highlight – literally.
The materials featured in the collection perfectly match the Zeitgeist: a fusion of natural fibers and recycled fabrics with highly functional technologies. In addition to familiar themes such as Thermore® Ecodown fibers made from recycled PET bottles and EvoKnit performance knit, this season will be the first to feature patented, thermoregulation 37.5® technology and the new Polartec® Ecofleece.

Progressive design and sustainable elements characterize the Spring/Summer 2020 footwear styles. New silhouettes, transparent effects, and fresh colors add energy to city streets. The use of elements such as recycled materials, chrome-free leather and midsoles with innovative algae technology in collaboration with BLOOM, ensure that every step is powerful – but leaves the smallest possible ecological footprint behind. Innovative technologies are also incorporated in the cushioning systems. For example, hidden behind the name LQDCELL is stable cushioning that is especially effective in the heel and forefoot. HYBRID combines two proven technologies: IGNITE foam and NRGY beads. The NRGY beads provide instant cushioning while the IGNITE foam ensures reactivity. A collection that proves impressively that you do not have to race to be a leader.

The new Porsche Design Sportswear Collection Spring/Summer 2020 will be available world-wide in Porsche Design Stores and online at www.porsche-design.com and www.puma.com from March 2020.

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Press contacts

Porsche Design Group
Jessica Köhler
PR Manager
Tel.: +49 (0)711 911-12687
jessica.koehler@porsche-design.de

Porsche Design of America, Inc
Kerstin Hamann
Head of Marketing & PR
kerstin.hamann@porsche-design.us

About Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Created by Studio F. A. Porsche in Austria, our products are sold worldwide in over 130 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (www.porsche-design.com).

 

About PUMA

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany.