Experimental Design Rethought

Experimental Design Rethought

In the Iconic Series, the lifestyle brand Porsche Design unlocks its full potential and creates unique and distinctive eyewear products in primarily limited editions. The designers of Studio F. A. Porsche challenge the status quo and push the boundaries of what is possible. Driven by the urge to combine intelligent functionality with an extraordinary design language, they focus on innovative manufacturing processes with technical sophistication, unique materials, and inspiration from automotive engineering. Because the Iconic Series takes perfection and precision to the next level.




The Iconic Machined

With the Iconic Machined (P’8951), Porsche Design offers a glimpse into the future and presents a strictly limited-edition masterpiece that perfectly combines a futuristic design with innovative technology. The central characteristic of these extraordinary sunglasses is the unique manufacturing method: like a sculpture, the Iconic Machined is milled from a single, solid aluminum block with the highest precision. The distinctive design features angular shapes and straight lines that give the glasses a technical and bold look. The bright aluminum and sharp edges create an impressive interplay of light and shade, which is enhanced by the slightly mirrored grey shield front of the lens.

Based on another design and technology icon, the Porsche 911, the Iconic Machined is strictly limited to 911 pieces and will be available at Porsche Design stores, specialist eyewear retailers and online at at a RRP of 895 euros from mid-June 2023.

All Downloads

4.32 MB




PDF / 67.44 KB


PD_011_0023_15Shot_FINAL HiRes
PD_07_0074_08Shot_FINAL HiRes

Press Contact Porsche Design & Rodenstock

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Created by Studio F. A. Porsche in Austria, our products are sold worldwide in over 130 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (

Follow Us Here: Facebook: