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Experimental Design Rethought

Experimental Design Rethought

In the Iconic Series, the lifestyle brand Porsche Design unlocks its full potential and creates unique and distinctive eyewear products in primarily limited editions. The designers of Studio F. A. Porsche challenge the status quo and push the boundaries of what is possible. Driven by the urge to combine intelligent functionality with an extraordinary design language, they focus on innovative manufacturing processes with technical sophistication, unique materials, and inspiration from automotive engineering. Because the Iconic Series takes perfection and precision to the next level.


 

 


 


The Iconic Machined


With the Iconic Machined (P’8951), Porsche Design offers a glimpse into the future and presents a strictly limited-edition masterpiece that perfectly combines a futuristic design with innovative technology. The central characteristic of these extraordinary sunglasses is the unique manufacturing method: like a sculpture, the Iconic Machined is milled from a single, solid aluminum block with the highest precision. The distinctive design features angular shapes and straight lines that give the glasses a technical and bold look. The bright aluminum and sharp edges create an impressive interplay of light and shade, which is enhanced by the slightly mirrored grey shield front of the lens.


Based on another design and technology icon, the Porsche 911, the Iconic Machined is strictly limited to 911 pieces and will be available at Porsche Design stores, specialist eyewear retailers and online at porsche-design.com at a RRP of 895 euros from mid-June 2023.


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Press Contact Porsche Design


In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most iconic design objects in contemporary history. With his vision of taking the principles and myth of Porsche beyond the boundaries of the automobile, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language live on in all Porsche Design products to this day. Every Porsche Design product stands for exceptional precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and purist design. Designed by Studio F. A. Porsche in Zell am See, Austria. Available worldwide in Porsche Design stores, exclusive department stores, specialist retailers, and online at porsche-design.com.

 

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