12-05-2022 Stuttgart/Berlin

Porsche Design and SONRA Draw Sneakerheads to Kurfürstendamm in Berlin

Long Lines Form Outside Porsche Design Store for Launch of Porsche Design × SONRA Sneakers

To mark Porsche Design’s 50th anniversary, the exclusive design brand collaborated with the Berlin-based sneaker label SONRA for a second time. SONRA founder and designer Hikmet Sugör and Sascha Leubeling, manager of the Porsche Design store in Berlin, today jointly presented three unique collector’s pieces to the invited guests and sneakerheads. From 4 p.m., all 50 pairs of the “Past” sneaker model were offered at a price of €345 at the Porsche Design store on Kurfürstendamm in Berlin, while 50 pairs of the “Present” edition were on offer at a sales price of €295. Fans of Porsche Design and of sneakers flocked to the Porsche Design store in Berlin before sales officially started and had to exercise patience. All the sneakers were sold out that same day. 200 pairs of the “Present” model were available online at and were out of stock in next to no time. As the ultimate highlight of the collaboration, a one-off “Future” sneaker was put up for grabs in an online sweepstake.



Timelessness Meets Zeitgeist

The basis for the second edition of the Porsche Design × SONRA collaboration is the iconic, handcrafted premium sneaker model proto by Hikmet Sugör. The striking, sporty, but elegant shoe is partially made of vegetable-tanned leather. A mix of braided natural-grain premium cowhide was used for the upper material of the sneaker. The look of the “Past” model was inspired by an exceptional one-of-a-kind vehicle—the Porsche 911 S 2.4 Targa from 1972, the year Porsche Design was born, which was restored by Porsche Classic especially for the anniversary. The sneaker from the “Present” line features design borrowings from the limited Porsche special edition 911 Edition 50 Years of Porsche Design. Visually, the one-off “Future” model is strongly reminiscent of sports cars from the world of racing, with the sole particularly standing out. The sipes resemble tubeless tires and the upper material looks like air intakes in the body of a sports car. In line with the worldwide Porsche Design anniversary campaign “It’s about time,” Porsche Design is staging the special significance of the aspect of time throughout the entire anniversary year. The sneaker trilogy “Past”, “Present”, and “Future” conveys this message in a consistent manner and combines the heritage of Porsche Design with the urban sneaker culture of SONRA.


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Porsche Lifestyle Group
Angelique Kreichgauer
Head of Public Relations & Social Media
Tel.: +49 [0] 152 3 911 6242
Email: angelique.kreichgauer(at)

About Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created one of the most iconic design objects in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972.  His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technological innovation and seamlessly combines intelligent functionality and puristic design.  Created by Studio F. A. Porsche in Austria, our products are sold worldwide in Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store (

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