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10-07-2020 Stuttgart/ Berlin

Porsche Design collaborates with sneaker brand SONRA

New release: limited-edition sneaker inspired by the Porsche 912

The exclusive lifestyle brand Porsche Design and the Berlin-based footwear label SONRA are combining their areas of expertise for the very first time. The result is a unique kicks collector’s item: the SONRA “Porsche Design Edition”. The limited-edition sneaker is inspired by the design elements of the Porsche 912 and captures the impressive purist style of Porsche Design. The collaboration perfectly merges the premium know-how of the exclusive lifestyle brand with the urban sneaker culture of SONRA. Hikmet Sugör, designer and CEO of SONRA, also shares a very particular fascination for Porsche Design.

“Hikmet Sugör is a poster child of the German sneaker scene. As the founder of SONRA and a designer, he is the perfect partner for addressing a younger demographic”, says Roland Heiler, Chief Design Officer of Porsche Design. “His style clearly shares our approach to minimalist aesthetics as well as functional and timeless design. The collaboration and the focus on urban street style is a step towards expanding our product portfolio and our target group.”

The limited-edition leather sneakers retail for 295 euro (RRP) and will be released on October 24, 2020 in the European Porsche Design Online Store.

Purist and functional design meets sneaker “Zeitgeist”

The SONRA “Porsche Design Edition” is based on the luxurious, handmade sneaker model “proto” by Hikmet Sugör. The distinctive, sporty yet elegant shoe is partly made of vegetable tanned leather, with naturally grained premium cowhide leather used for the upper part of the shoe. Red highlights combined with a slate grey hue are reminiscent of the designer’s favourite Porsche car colours. Hikmet owns a signal red Porsche 912. Another special feature of the limited-edition, numbered sneaker is the original Porsche 912 logo branding. The look is completed with the SONRA logo on the sole. Purist design, high-quality materials and a demand for perfection are at the core of the sneaker and perfectly reflect the Porsche Design DNA. SONRA also embodies an extraordinary approach to style, colours and materials with environmentally- and skin-friendly production in Germany.

To kick off the collaboration, Porsche Design will offer a unique pair of SONRA “Porsche Design Edition” sneakers in a special sweepstakes. The shoes, in signal red, are a direct reference to the colour of Hikmet’s Porsche 912. Starting October, 5th and running through October, 26th, 2020, sneakerheads will have the opportunity to participate in the sweepstakes by visiting http://www.porsche-design.com/de/en/sonra or the Porsche Design Store Berlin, located on Kurfürstendamm. Only one pair of this special sneaker will be made in the winner’s size.

How the Hikmet Sugör and Porsche Design collaboration came about

Hikmet’s connection with the brand is closely linked to his personal ups and downs on his journey to establish the successful sneaker brand SONRA. In the short film “I am Hikmet”, Germany’s best-known sneaker icon gives personal and previously unknown insights into the beginnings of his career as well as his inspiration and the drive behind this extraordinary collaboration. Hikmet has always been fascinated by timeless and purist designs combined with innovative functionality. This is something that Professor Ferdinand Alexander Porsche, the founder of Porsche Design, stands for like no other product designer; the main features of his iconic design can still be seen in the lifestyle brand’s current products. Hikmet Sugör has always been enticed by the idea to enter into a collaboration with Porsche Design and to explore the interplay between the premium brand’s minimalist design approach and SONRA’s expertise in street style.

“The opportunity to work with Porsche Design, bring my creative idea to life and design a sneaker is a great honour for me. Especially, as this shoe basically tells the story of my life. The limited edition model is a declaration of love to my Porsche 912, which has accompanied me in many emotional moments of my life, and to the Porsche Design brand, which stands for a product design philosophy that is truly one-of-a-kind”, says Hikmet Sugör, designer and CEO of SONRA.

Link to the short film “I am Hikmet” on the collaboration microsite: http://www.porsche-design.com/de/en/sonra

 

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PRESS CONTACT

Porsche Design Group
Nadine Cornehl
Head of Public Relations
Tel.: +49 (0)711 911-12919
nadine.cornehl@porsche-design.de

ABOUT PORSCHE DESIGN

In 1963, Professor Ferdinand Alexander Porsche created one of the most important designs in contemporary history: the Porsche 911. Following his vision to take the principles and myth of Porsche beyond the automotive world, he created the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language can still be seen in all Porsche Design products today. Every Porsche Design product stands for extraordinary precision and perfection, boasts a high level of technical innovation and seamlessly combines intelligent functionality and puristic design. Created by Studio F.A. Porsche in Austria, our products are sold worldwide in over 130 Porsche Design stores, high-end department stores, exclusive specialist retailers and the official online store www.porsche-design.com.

 

ABOUT SONRA

Hikmet Sugör launched his first own men’s and women’s sneaker brand SONRA in Berlin in 2016. The limited editions sneakers are sustainably produced in Germany. The materials are sourced exclusively from Europe to minimize the environmental impact. From the soles to the laces, everything can be individually replaced, making it a long-lasting shoe, which contributes to reducing the impact on the environment.