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Structural work completed at Porsche Design Tower and Porsche Center Stuttgart

Rohbau des Porsche Design Tower und Porsche Zentrum Stuttgart

Porsche Deutschland, the Porsche Design lifestyle brand, and Bülow AG
have reached the next milestone in their first joint construction project. Structural work
on the new Porsche Design Tower was completed at the end of November 2021 – just
14 months after the foundation was laid. Work on the facade and interior of the Porsche
Center are in full swing as well. The project involving both buildings therefore remains
on schedule, with Stuttgart’s skyline set to be enhanced by another architectural landmark           once the work is completed.

“The name Porsche represents performance – on the racetrack and now also in the
construction of the new Porsche Design Tower,” says Jan Becker, CEO of the Porsche
Lifestyle Group. “The Porsche Design lifestyle brand has been creating iconic design
products for 50 years, carrying the Porsche principles beyond the automotive world in
the process. Our aim is to create the perfect symbiosis of form and function.”

“We are already really looking forward to the opening of the new Porsche Center at
Stuttgart’s Pragsattel – the place will become a modern meeting point for fans and
customers of our brand,” says Alexander Pollich, CEO of Porsche Deutschland and
chairman of the shareholders’ committee of Porsche Niederlassing Stuttgart GmbH.
“As of summer 2022, visitors can expect a thrilling brand experience that meets their
many individual wants and needs in regard to modern physical retail settings.”

Porsche Design Tower: glass facade to be completed within months
The entire facade of the 90-meter-tall building is set to be completed this summer. The
installation of the glazed shell from the first to the ninth floor is being carried out alongside the structural work. Work on the interior will begin immediately afterwards. The construction firm responsible for the project is Bülow AG, also responsible for coming up with the design – in close collaboration with the Porsche Lifestyle Group and Porsche Deutschland. “The Porsche Design Tower will be the tallest building in Stuttgart, another landmark to define the cityscape – just like the striking Bülow Tower did back in 1992, along with the Colorado Tower and the Skyline Living Tower,” says Horst Bülow, CEO of Bülow AG.

Multi-use building with office space and hotel
The first eight floors of the tower will provide around 5,500 square meters of office space, of which Porsche Consulting GmbH will be the main tenant. The Porsche Design Tower will be the management consultancy’s headquarters in the future. A Radisson BLU hotel with 168 rooms will occupy floors nine to 23. The outstanding transport links and spacious meeting and event rooms make the hotel the ideal location, particularly for business travelers. The 10th floor restaurant and bar, including a roof terrace, offer spectacular views of the heart of the city,          which is the capital of Baden-Württemberg.

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Structural work completed at Porsche Design Tower and Porsche Center  Stuttgart
Structural work completed at Porsche Design Tower and Porsche Center  Stuttgart
Structural work completed at Porsche Design Tower and Porsche Center  Stuttgart

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Pressekontakt


Porsche Lifestyle Group
Angelique Kreichgauer
Head of Public Relations & Social Media
+49 152 3 911 6242

Daniel Rätz
Manager PR
+49 1520 911 4534
daniel.raetz@porsche-design.de

De Rigo Vision S.p.A
Maria Attilia Battaglia
press@derigo.com

Im Jahr 1963 hat Professor Ferdinand Alexander Porsche mit dem 911 eines der bedeutendsten Designobjekte der Zeitgeschichte geschaffen. Mit seiner Vision, die Prinzipien und den Mythos Porsche über die Grenzen des Automobils hinaus zu tragen, hat er 1972 die exklusive Lifestyle-Marke Porsche Design gegründet. Seine Philosophie und seine Designsprache lebt bis heute in allen Porsche Design Produkten weiter. Jedes Porsche Design Produkt steht für außergewöhnliche Präzision und Perfektion auf einem hohen technologischen Innovationslevel und für eine einzigartige Symbiose aus intelligenten Funktionen und puristischem Design. Entworfen vom Studio F. A. Porsche im österreichischen Zell am See. Weltweit erhältlich in Porsche Design Stores, in exklusiven Warenhäusern, im Fachhandel und online unter www.porsche-design.com.

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