The Rebirth of a Legend Receives Top-Class Awards

The Rebirth of a Legend Receives Top-Class Awards

The Chronograph 1 Utility – Limited Edition by Porsche Design has won the INHORGENTA AWARD 2024 in the “Watch Design of the Year” category. With over 130 submissions in nine categories – around half of them from abroad – the prize is considered one of the most important awards in the international jewelry and watch industry and was presented at INHORGENTA Munich 2024. A top-class jury of international experts – including watch expert Gisbert L. Brunner and Zurab Zazashvili (founder and CEO of – recognized the unique design, the innovative concept in terms of materials, functionality, and technology, as well as the high recognition value of the Chronograph 1 Utility – Limited Edition.



“Military” Is Now “Utility”

With this timepiece, Porsche Design has revived a legend after more than 40 years. The design of the chronograph borrows heavily from Porsche Design’s iconic “military chronographs” from the 1970s. These featured a high level of reliability, outstanding comfort, and easy readability, achieving legendary status, especially among international air and naval forces. On the wrist of Tom Cruise in the films Top Gun and Top Gun: Maverick, a military chronograph from Porsche Design conquered the big screen. Equipped with the most advanced technologies and state-of-the-art materials, the new edition combines the iconic heritage with contemporary technology and thus unites tradition and innovation. “We are very proud to have been awarded the coveted prize at our first participation in the trade fair. Our constant goal is to further optimize the design and functionality of Porsche Design timepieces. Following this credo of our company founder, we succeeded in presenting the innovative material of titanium carbide after years of development work. Titanium carbide is an even lighter, hypoallergenic, and highly scratch-resistant material that is unique in the manufacture of watch cases. With the Chronograph 1 Utility – Limited Edition, we are for the very first time presenting a model made of the patented case material that is freely available on the market, once again underlining Porsche Design’s status as a pioneer in innovation,” says Gerhard Novak, General Manager Timepieces of the Porsche Lifestyle Group.



Europe’s Leading Platform for Jewelry, Watches, and Gemstones

“The INHORGENTA AWARD is the platform for innovation, creativity, and craftsmanship. In its seventh edition, we are delighted to present outstanding designs and concepts from the international jewelry, watch, and gemstone industry,” says Stefanie Mändlein, Exhibition Director of INHORGENTA. The trophy weighing 3.5 kilograms was awarded for the first time at Europe’s leading jewelry, watch, and gemstone trade fair in 2017. “We felt a great need to showcase the excellent products, services, and merits of a fantastic industry,” Mändlein recalls. Just how coveted the award is among exhibitors and visitors was also demonstrated by the festive awards ceremony at the Showpalast in Munich. The gala, to which the who’s who of the industry was invited, was the highlight of the 50th anniversary of INHORGENTA.

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INHORGENTA AWARD im Showpalast in München am 17.02.2024
INHORGENTA AWARD im Showpalast in München am 17.02.2024

Press Contact Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most iconic design objects in contemporary history. With his vision of taking the principles and myth of Porsche beyond the boundaries of the automobile, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language live on in all Porsche Design products to this day. Every Porsche Design product stands for exceptional precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and purist design. Designed by Studio F. A. Porsche in Zell am See, Austria. Available worldwide in Porsche Design stores, exclusive department stores, specialist retailers, and online at   Follow Us Here: Facebook: Instagram: LinkedIn: Youtube: