The Scent of Independence

The Scent of Independence

Pure Life. It means savouring life and shaping it to your own expectations. Not bound by place or time, but always connected to the world. So life and work carry on – but with one difference: You decide where and when. That new sense of independence has now been translated into a fragrance: Porsche Design Pure Life. Thrilling. Enthralling. Sensual. The perfect expression for a man who lives – and loves – that freedom. Confident and composed.



The Vision

“I wanted this fragrance to capture the feeling of independence, of switching the suit for a linen shirt any time that feels good to you,” says perfumer Marine Ipert, describing her vision. “A fragrance that is always with you, and which unlocks the freedom to enjoy life. This soaring limitlessness has been interpreted into a unique fragrance that its creator describes as, “fresh and maritime, but also sensual.”



The Fragrance

Porsche Design Pure Life opens with an accord of bergamot, pink peppercorn and ginger – invoking the invigorating sensation of opening a window or taking down the top of a convertible car. With the next deep breath, you catch notes of a fresh sea breeze, juniper berries and lavender, infusing a lightness that is not merely fleeting. The addition of an elegant signature of cedar wood, incense and musk creates a truly distinctive magic.



The Fragrance Profile

Top Note: Bergamot, Pink Pepper, Ginger

Heart Note: Juniper Berry, Marine Notes, Lavandin

Base Note: Cedar wood, Incense, Musk



The Flacon

The Porsche Design DNA is all about a symbiosis of form and function at the highest level. This can be seen in the flacon, with high-quality glass and lightweight metal combined to create a bottle that has an elegant sense of weightlessness. The vibrant turquoise colour underlines the vision for this fragrance – it is clear and light, like gazing towards a distant horizon where the sky meets the sea. The Porsche Design flacon also makes technical finesse a priority, emphasising the link between design and functionality: the spray button is flush-mounted into an innovative mechanism. From the back it looks like a traditional trigger with a closing cap, while from the front only a brushed aluminium plate can be seen. When pressed, this plate recedes smoothly into the glass, and the fragrance is sprayed via the small nozzle on the front. The spray mechanism can also be locked while travelling using a special clip – so this bold, independent fragrance can accompany you wherever you go.


The Assortment

Eau de Parfum                                      50 ml:                              78,00€*

Eau de Parfum                                     100 ml:                            105,00€*

Shower Gel (Hair & Body)                     200 ml:                            27,00€*

* Recommended retail price



Porsche Design Pure Life will be available in all Porsche Design Stores and at from the end of March 2024 and in exclusive perfumery retailers and selected Douglas stores from April 15, 2024.

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Press Contact Porsche Design

In 1963, Professor Ferdinand Alexander Porsche created the 911, one of the most iconic design objects in contemporary history. With his vision of taking the principles and myth of Porsche beyond the boundaries of the automobile, he founded the exclusive lifestyle brand Porsche Design in 1972. His philosophy and design language live on in all Porsche Design products to this day. Every Porsche Design product stands for exceptional precision and perfection at a high level of technological innovation and for a unique symbiosis of intelligent functions and purist design. Designed by Studio F. A. Porsche in Zell am See, Austria. Available worldwide in Porsche Design stores, exclusive department stores, specialist retailers, and online at   Follow Us Here: Facebook: Instagram: LinkedIn: Youtube:

Press Contact E.A. Cosmetics

E.A. Cosmetics Distributions GmbH Nicole Bruch
Public Relations
Tel.: +49 [0] 89 90 00 06-40
E.A. Cosmetics Distributions GmbH is specialized in the development, marketing, production and global distribution of exclusive fragrances. The present brand portfolio offers a broad range of classics as well as actual designers and lifestyle brands. It is owner of the Aigner Cosmetics trademark rights and licensee of GANT Fragrances and Porsche Design Fragrances. Furthermore EACD is responsible for the distribution of Ariana Grande, Cerruti, Fable & Mane, Farmacy, Guy Laroche, Jean-Louis Scherer, Jennifer Lopez, MCM, Oscar de la Renta as well as Paloma Picasso and Playboy in Germany, Austria and Switzerland.