Engineered for Endurance: Porsche Design Unveils Masterpieces of Shape, Functions and Design.

For Porsche Design, the future is built upon a foundation of enduring design principles and uncompromised performance. Driven by the philosophy of Professor Ferdinand Alexander Porsche, the brand continues its relentless pursuit of functional elegance. The Spring/Summer 2026 Eyewear Collections are a masterful demonstration of this dual commitment, presenting a unique dialogue between purist minimalism and the state-of-the-art engineering inspired by the world of motorsport. These collections redefine material boundaries and functional excellence, ensuring every piece is engineered to endure.
 
A Day Well Spent in New York City with Orlando Bloom The Spring/Summer 2026 collections are presented by Porsche Design Brand Ambassador Orlando Bloom. The global marketing campaign featuring the acclaimed actor is set against the dynamic, creative, and cosmopolitan backdrop of New York City. The visual narrative follows Orlando Bloom moving through the city, from „morning light to the city’s glowing skyline,“ embodying the brand’s core philosophy that „Performance starts in the mind; in the way we see the world.“ The campaign emphasizes the technical precision and performance-driven engineering of the collections, highlighting the innovation of the Targa Series and the dynamic elegance of the Flowing Titanium Series all set in an environment that reflects their sophisticated functionality.
 
Celebrating the Convertible Spirit: The New Targa Series The new Targa Series is a bold tribute to the unmistakable roll bar of the Porsche 911 Targa, transferring the principles of automotive protection into eyewear. Evolving from the groundbreaking 2025 Iconic Targa model, this new series expands the design concept by introducing an innovative front construction protecting the lenses. The design merges heritage with contemporary sportiness, featuring super lightweight titanium frames that ensure maximum comfort and best protection due to the forward extension of the frame.
 
The collection standouts are the sunglasses P’8995 in a squared aviator design and P’8996 in a classic aviator design. The unique models feature titanium fronts with striking cut-outs. The P’8995 is available in four color combinations; black with brown lenses, dark grey/black with green lenses, silver/black with grey lenses and dark grey/green with blue black mirrored lenses. The P’8996 is available in black with strong blue mirrored lenses, silver/grey with grey lenses, gold/black with green lenses and olive/green/black with brown lenses. An optical model, the P’81008, rounds of the new series and features a rectangular front with a titanium frame with cut-outs available in black, dark grey/black, gold/black as well as blue/black.
 
The Legacy of the P’8478: ”First of its Kind” Reimagined with the Ladies CapsuleThis collection is a tribute to Porsche Design’s most legendary eyewear model: the P’8478. Introduced in 1978 as the world’s first sunglasses with an interchangeable lens mechanism, this unisex model remains a symbol of innovation and timeless style. For Spring/Summer 2026, the P’8478 returns with a fresh and colorful interpretation in the form of a Ladies Capsule Collection, introducing a palette of lens colors designed to appeal especially to a feminine audience. New lens shades such as pink gradient, purple gradient, terra cotta gradient bring a new dimension to this iconic design, while the titanium frame and quick-change lens system ensure versatility without compromising elegance. The collection includes four colors each representing a different season of the year: Jade Blossom (representing spring), Pink Voltage (summer), Charm Rose (autumn), and Sapphire Frost (winter). All versions include an additional set of interchangeable lenses. All four models of the Ladies Capsule Collection are available in two seizes offering the perfect fit for every face shape. The frame is purely made from titanium making the models ultra-lightweight and extremely durable. The P’8478 is more than eyewear – it is a piece of design history that continues to evolve, proving that true icons never fade, but adapt, inspire, and endure.
 
Iconic Silhouette: The Refined Flowing Titanium SeriesInspired by the iconic silhouette of the Porsche 911, the Flowing Titanium Series embodies timeless elegance and exceptional performance. The sophisticated temples in this collection are made from 100 percent titanium and undergo over 200 manufacturing processes. The three-dimensional temples create an interesting interplay of light and shadow, while integrated spring hinges and adjustable nose pads guarantee maximum wearing comfort and flexibility.
 
The new models include the Sunglasses P’86002 with a rectangular RXP® front, P’86003 with a double bridge and rectangular RXP® design as well as P’86004 with a rectangular titanium front. Available Color variations of the P’86002 include black with green lenses, dark blue/dark grey with grey lenses, olive/brown with brown lenses and light grey/palladium with gradient grey lenses. The P’86003 is offered in black/dark grey with grey lenses, dark brown/brown with brown lenses, olive/gold/brown with green lenses and dark grey/blue/black with blue black mirrored lenses. The P’86004 is available in black/grey with grey lenses, gold/olive with olive lenses, dark blue/grey with gradient grey lenses as well as brown/olive with brown lenses.
 
The latest additions to the collection of optical glasses, the models P’81004 and P’81005, feature slim rectangular silhouettes and are available in black, gold/olive, dark grey/black and green/dark grey for the P’81004 and in black/grey, dark grey/dark blue, dark blue/grey and brown for the P’81005.
 
Following the Bauhaus Principle: The Eternal Series Honoring the philosophy of F.A. Porsche and the Bauhaus principle of “Less is more,” the Eternal Series focuses on simplicity and functionality, aiming to create eyewear „made for eternity“. This series preserves the unique essence of the classic unisex P’8508, leveraging its temple design with a linear and purist approach. Crafted from durable stainless steel, the frames offer a sleek, modern aesthetic and maximum elegance for everyday use.
 
The collection introduces the P’86001 sunglasses model, featuring a contemporary squared shape and a stainless steel front with the Eternal Series’ iconic temple design. It is available in black with brown lenses, blue/dark grey with grey lenses, palladium/black with gradient grey lenses and brown/black with green lenses.
 
Completing the series are three optical frames : the P’81001 featuring a rectangular design, available in black, dark grey/olive, gold/grey transparent and brown/black, the P’81002 with a double bridge and a rectangular design available in black, blue/grey, palladium/black and gold/black as well as the P’81003 with a rectangular design, offered in black, dark green/black, palladium/black and gold/black crafted entirely from stainless steel.
 
Inspired by Racecar Aerodynamics: The Refined Streamline SeriesCapturing the sleek design of the Porsche 911 GT3 RS, the Streamline Series represents a perfect blend of innovative technology and exceptional craftsmanship. The collection stands out with a unique temple design that resembles the rear wing of the Porsche 911 GT3 RS, ensuring an ideal balance of performance and elegance. Made from 100 percent titanium, partially paired with RXP®, the series guarantees maximum durability.
 
The updated series features the sunglasses model P’86005 with a pilot shape titanium front, available in black/grey with blue mirrored lenses, palladium/black with grey lenses, gold/black with gradient grey lenses and dark grey/grey with green lenses. Additionally, the P’86006, comes with an RXP® front, available in black/dark grey with green lenses, light grey/red with blue black mirrored lenses, olive/brown/grey with grey lenses and blue/palladium with gradient grey lenses.
 
The new optical frames P’81006 and P’81007, featuring a geometric rectangular design, round off the Streamline Series. The P’81006 comes with an RXP® front and is available in black/dark grey, olive/black, dark blue/grey and grey/red color combinations. The P’81007 comes in a titanium front and is available in black/grey, palladium/red, dark blue/black and dark grey/grey.