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07-01-2022 Stuttgart/Kennelbach

Porsche partners with international sporting goods manufacturer HEAD

Symbiosis of technology and design

The best of both worlds: Stuttgart-based sports car manufacturer Porsche and Austrian sporting goods manufacturer HEAD release their first joint winter sports product line in time for the upcoming 2022 ski season. The heart of the partnership is formed by two models of skis, inspired by racing skis and each of a unique design, which offer the wearer an unparalleled feeling on the snow. Both pairs feature a solid-wood core and have been manufactured with carbon fibre and Titanal layers. The high-performance PORSCHE 7 Series is inspired by the giant slalom and designed for use on groomed slopes. With the PORSCHE 8 Series, the two partners are launching a handmade high-performance ski that is equally at home both on- and off-piste. The partnership will also see a line of apparel, ski poles, a visor helmet and a bag become available to complement the skis. The collection will be the result of close collaboration between the product experts at the Porsche Lifestyle Group and HEAD, along with the Porsche brand ambassador and two-time Olympic gold medallist Aksel Lund Svindal.

 

“The Porsche Lifestyle Group and HEAD are the ideal partners to ensure the perfect
development of our ski collection in both technical and design terms,” says Lutz
Meschke, Deputy Chairman and Member of the Executive Board for Finance and IT.
“And with our brand ambassador Aksel Lund Svindal, we also have an acclaimed
expert on board whose years of racing experience played a key role in the development
of the products.”

 

“As a former racer and HEAD athlete, I know all about the craftsmanship and quality
that goes into the brand’s skis,” continues Lund Svindal. “It’s the same dedication and
exquisite craftsmanship that Porsche puts into the development and production of its
iconic sports cars. “With my close connection to both companies, I wanted to help kick
things off with the new partnership around the Porsche HEAD ski and to be involved
in the development process.”

Klaus Hotter, Executive Vice President and Winter Sport Division Manager at HEAD,
adds: “I am delighted to announce that we are now working on the development of
two premium, high-performance skis together with the Porsche Lifestyle Group.
“They will be part of our new Head-to-Toe collection with attractively styled
performance equipment and apparel for racers, all-mountain and performance skiers.
“Everyone at HEAD is excited about the start of this remarkable partnership in Alpine
winter sports.”

 

About Porsche

With its headquarters in Stuttgart-Zuffenhausen, Dr. Ing. h.c. F. Porsche AG is one of
the most profitable vehicle manufacturers in the world. In 2021, more than 300,000
examples of the 911, 718 Boxster, 718 Cayman, Cayenne, Macan, Panamera and
Taycan were delivered to customers around the world. The sports car manufacturer
posted an operating profit of 5.3 billion euros. Porsche has factories in Stuttgart and
Leipzig and a Development Centre in Weissach. The company employs about 36,000
people. Porsche stands for innovation, with much of its technology originating from
motorsport.

 

About the Porsche Lifestyle Group

In 1963, Professor Ferdinand Alexander Porsche created one of the most important
design objects in contemporary history with the 911. His vision of transporting the
principles and legend of Porsche beyond the boundaries of the automobile led him to
set up the exclusive Porsche Design brand in 1972. His philosophy and design
language are still reflected in all Porsche Design products to this day. Every one is an
example of exceptional precision and perfection, created with a high level of  technological innovation, and represents a unique symbiosis of intelligent functions
and purist design – created by the Studio F. A. Porsche in Zell am See, Austria.
Available worldwide at Porsche Design Stores, exclusive department stores and
retailers as well as online at www.porsche-design.com.

 

About HEAD

HEAD is one of the world’s leading providers of premium, high-performance equipment
and apparel for athletes and players of all levels in the fields of winter sports, racquet
sports, water sports, sportswear and licensing. The international sporting goods
manufacturer offers products under the following brands: HEAD (alpine skis, ski
bindings, ski boots, snowboard and protection products, tennis, racquetball, paddle,
squash and pickleball rackets, tennis balls and shoes, sportswear and swimming
products), PENN (tennis balls and racquetball balls), TYROLIA (ski bindings), MARES,
SSI and rEvo (diving), LiveAboard (diving holidays, diving tours), ZOGGS (goggles,
swimwear and equipment) and INDIGO (skis, ski helmets, ski goggles, ski
accessories, snowboards and other ski equipment). Since being founded in 1950,
HEAD has embodied innovative design and technical excellence. The company’s
mission is to supply athletes and players of all levels with the perfect equipment. Find
more information at www.head.com.

Further information, as well as film and photo material, is available in the Porsche Newsroom:
newsroom.porsche.com

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